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A Guide to Co-selling with AWS

Tackle.io

One of the best ways for an ISV to scale is through co-selling with a Cloud Provider. Co-selling is an integral part of an effective Cloud GTM strategy and is also key to building a strong and mutually beneficial relationship with a Cloud Provider. What is co-selling with AWS?

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A Guide to Co-selling with AWS

Tackle.io

One of the best ways for an ISV to scale is through co-selling with a Cloud Provider. Co-selling is an integral part of an effective Cloud GTM strategy and is also key to building a strong and mutually beneficial relationship with a Cloud Provider. What is co-selling with AWS?

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms.

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services. These strategic alliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently.

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How I Tackle Marketplace with Jeff Tishgart, Sailpoint

Tackle.io

I lead Global Technology Alliances at Sailpoint. I am responsible for all aspects of co-sell, co-marketing and co-build with my partners. I led a variety of global system integrator and service provider partners which helped both the company and our customers accelerate digital transformation.

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SMEs and the Innovation Management Process: A multi-level process conceptual framework

TIM Review

One of the most useful classifications was made by Rothwell (1992, 1994), who identified five generations of innovation process models: 1) technology push, 2) market pull, 3) coupling or research and development (R&D) and marketing, 4) integrated models, 5) system integration and networking models. Innovation and SMEs.