Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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Tackle.io

JUNE 16, 2023

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

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Tackle.io

OCTOBER 6, 2023

Cloud GTM is, at its most fundamental level, all about building meaningful partnerships with the Cloud Providers. On top of that, successful co-selling is absolutely dependent upon a cooperative relationship with the Cloud Provider, clarified and evangelized through a “better together” story.

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Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

Thinkers 50

OCTOBER 20, 2021

She is a co-founder of coREACH, the first coaching firm and platform in Saudi Arabia. Ayse is the co-founder of Birsel + Seck, the award-winning design and innovation studio, and counts Amazon, CVS, Herman Miller, GE, IKEA, Staples, Target and Toyota, among her clients. million downloads. He also co-authored 5 Levels of Mastery.

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Co-Alliance Mergers and acquisition activities Banking Partnering capability and readiness 116

Tackle.io

NOVEMBER 2, 2023

INTRODUCTION Download the PDF. They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Here are some of the predictions we’ve made over the years that we’ve seen play out: 1.

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