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5 brands with proven incremental growth strategies

Impact

The right partnership management platform, such as impact.com, propels incremental growth by highlighting top performers, opportunities for expansion, and ways to access new markets. Rugs Direct uses multi-touch attribution to accurately credit revenue-generating partners.

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A 3-step guide to aligning partner incentives for business growth

Impact

Step 2: Evaluate and measure each partner’s incremental value by leveraging insightful performance and Optimize reports on partnership management platforms like impact.com. Discover the steps you can implement today to propel business success through partnerships. How do I maintain effective partner incentives?

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A clear conversion path to increase ROAS [and strategies to optimize for success]

Impact

Strategies to optimize conversion paths for success Employ multiple attribution models Besides accurately tracking partners to credit for conversions, the marketing attribution model provides key data points to help understand the buyer’s journey. Optimize partnership with actionable insights from reports like the Contribution Report.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Take flight with the right partnership management platform. Running an affiliate program without a partnership management platform like impact.com is like a pilot trying to fly a plane without the flight controls. Get an in-depth look into this revenue-generating channel and how you can get started. Discover more.

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4 ways a system of records can help you power partnerships

Impact

A partnership system of record (SOR) serves the same purpose of creating a centralized data source and pinpointing targets for brands and partners to work toward. 4 benefits of choosing a partnership management platform with a built-in system of record A reliable SOR can help your brand adapt to evolving digital marketing trends.

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How software can support SaaS affiliate partner management

Impact

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

Using stolen data Scammers use lead forms or malware to steal user data like credit card information. impact.com’s Ad Fraud Protect and Monitor works seamlessly with the Partnership Management Platform, giving advertisers the capabilities to quickly detect and prevent affiliate fraud.

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