economics-finance less-zero-new-normal-interest-rates 
Tackle.io
NOVEMBER 2, 2023
As software sales through Cloud Marketplaces eclipse an expected $15B this year, it has become clear that software companies leaning in to this new sales motion prioritize Cloud GTM to drive business transformation. In further setting the stage for this year’s report, we would be remiss not to mention the economic downturn of the last year.
Tackle.io
OCTOBER 26, 2022
As we face a difficult economic environment, everyone is looking for more avenues to win deals and ISVs are generating more revenue through Marketplace at a faster rate as they lean in to the many benefits of cloud selling. Just a few short years ago, it was about doing a handful of deals, now ISVs target percentages of revenue.
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