Wed.Jan 10, 2024

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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken.

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Stop Asking Candidates for Their Last-Drawn Salary

INSEAD Knowledge

The practice of asking candidates to disclose their last-drawn salary to prospective employers has long been one of the more contentious aspects of the hiring process. While this remains a common request across many countries, certain states in the United States – including California and New York – have made it illegal. The European Union Pay Transparency Directive, which was established in early 2023, also prohibits employers from inquiring about a candidate’s pay history.When speaking with pe

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Effective Strategies for Integrating Generative AI into SEO Efforts

SEO Magazine

Embracing generative AI technology requires thoughtful integration strategies for maximum impact on your digital presence. Learn how artificial intelligence can refine keyword research, content creation, and user experience to bolster search engine rankings. Delve into techniques that leverage AI-driven insights while maintaining ethical standards and providing value-rich content, essential practices in today’s competitive online arena.

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Confidential Containers with Red Hat OpenShift Container Platform and IBM® Secure Execution for Linux

IBM Business Partners

Hybrid cloud has become the dominant approach for enterprise cloud strategies , but it comes with complexity and concerns over integration, security and skills. To address these concerns the industry is embracing container runtime environments to abstract away infrastructure. Red Hat OpenShift Container Platform (RH OCP) has emerged as a leading solution for supporting the application development lifecycle, provisioning and managing container images and workloads into a platform for containerize

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Gifting Helped This Marketing Team Grow Pipeline by 50%

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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2024 Will Find The Partnership Economy In The Ascendant

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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A Guide To Post-Acquisition Strategy Planning

ClearPoint Strategy

After an aquisition, it is essential to rethink your strategy. Here's how to do it.

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Movers & Shakers Interview with Mr. Vasudevan Krishnamachari, President & Head, Light Vehicle Business Unit, Brakes India and Mr. Rajiv Balagangadharan, Head, European Business, Brakes India

Frost & Sullivan

Vasudevan Krishnamachari, President & Head, Light Vehicle Business Unit, Brakes India 1. Brakes India is a leading automotive component supplier both to the domestic Indian market and to global markets. How has the automotive and the allied auto components sector, both in India and globally, transformed over the last couple of years? Mr. Vasudevan Krishnamachari (VK) : In the last couple of years, mobility preferences in India have changed a bit towards personal mobility with an uptick in de

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22 Commonly Used Quality Performance Measures In Healthcare

ClearPoint Strategy

Quality measures in healthcare can help give your organization a wellness check.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Breaking down the advantages and disadvantages of artificial intelligence

IBM Business Partners

Artificial intelligence (AI) refers to the convergent fields of computer and data science focused on building machines with human intelligence to perform tasks that would previously have required a human being. For example, learning, reasoning, problem-solving, perception, language understanding and more. Instead of relying on explicit instructions from a programmer, AI systems can learn from data, allowing them to handle complex problems (as well as simple-but-repetitive tasks) and improve over

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Why I Must Attend the ClearPoint Summit: A Three-Pronged Argument to Persuade your Boss

ClearPoint Strategy

Not sure how to convince your boss you should attend? We've got you covered!

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7 Important Characteristics Of Data Quality & Metrics To Track

ClearPoint Strategy

Learn the characteristics of data quality and metrics you should track.

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How To Create An Effective Community Health Improvement Plan (CHIP)

ClearPoint Strategy

Learn how to create an effective community health improvement plan.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Planning and executing a new company strategy is challenging.

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What Belongs In A Capital Improvement Plan (CIP)?

ClearPoint Strategy

Learn what a capital improvement plan should do and include.

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Your Strategy Management Playlist – for when you’re ready to get movin’ and groovin’ on your plan!

ClearPoint Strategy

Take a look at our strategic management process playlist!

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How Benchmarking is Driving Performance: A Recap

ClearPoint Strategy

See 3 panelists ideas at our 5th Annual Strategy and Performance Management Summit.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.