Jake Jorgovan
OCTOBER 30, 2023
We don’t have to tell you that today’s B2B world is extremely competitive. But the right advertising agency can help you stand out from the crowd. These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. And you’ve come to the right place to find that advertising firm.
Stellar Partnerships
OCTOBER 30, 2023
Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 – but she would have been happy with $2,000 and he was more than willing to pay $4,000. It’s easy for a charity to underestimate the value it brings to a corporate partnership and settle for less than it’s really worth.
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SEO Magazine
OCTOBER 30, 2023
You’re investing time, energy, and resources in your SEO marketing strategies. Yet, you might gain more by understanding Machine Learning algorithms for advanced SEO success. These tactics help forecast trends better and tweak campaigns effectively. But what are these key machine learning components? Let’s delve into how they contribute to improving your online presence and further optimizing the outcome of digital marketing efforts.
Channel Insider
OCTOBER 30, 2023
VIS Global, a communications solutions provider and key partner to Avaya, Fortinet, Cyara, and others in Australia, has achieved great success by transforming its business from a systems integrator to become more consultative and services-based. Now, the company has a positive outlook and vision for the IT channel in Australia and globally, despite pervading macroeconomic headwinds.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
IBM Business Partners
OCTOBER 30, 2023
In today’s digital age where data stands as a prized asset, generative AI serves as the transformative tool to mine its potential. According to a survey by the MIT Sloan Management Review, nearly 85% of executives believe generative AI will enable their companies to obtain or sustain a competitive advantage. The global AI market is projected to grow to USD 190 billion by 2025, increasing at a compound annual growth rate (CAGR) of 36.62% from 2022, according to Markets and Markets.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
IBM Business Partners
OCTOBER 30, 2023
In July 2023, the Securities and Exchange Commission (SEC) voted to adopt new cybersecurity rules and requirements for all market entities to address risks. Among the passed regulations were updated requirements for Form 8-K reporting as well as new guidance for Form 10-K Amendments. Under the rule surrounding Form 8-K reporting, public companies are now required to report data breaches within four days of an incident.
PSMJ Resources Blog
OCTOBER 30, 2023
One of the most significant trends impacting M&A in the architecture and engineering (A/E) space is the growing role of private equity in transactions. What used to be the rare exception is becoming more and more common and, in many cases, for good reason. With growing capitalization pressures associated with internal ownership transition as well as a need for additional capital to fund growth objectives, more firms are finding a fit with private equity investment to create liquidity and fac
IBM Business Partners
OCTOBER 30, 2023
Businesses rely heavily on monitoring solutions to ensure the optimal performance and availability of their applications. While features and capabilities are important to evaluate, it’s also important to consider pricing to ensure the right solution that will meet your needs. Over the years, many legacy APM providers have developed complicated pricing structures that make it difficult to understand exactly what the solution will end up costing and discourages broad adoption by charging per
PSMJ Resources Blog
OCTOBER 30, 2023
How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly-traded companies to making better strategic decisions for your own firm?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Planview Blog
OCTOBER 30, 2023
Yadhu Krishnan considers himself more logical than creative. That’s what gives him an advantage as a retention marketing manager—the first role he’s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of the grand opening of the new Planview Global Capability & Innovation Center in Bangalore, India.
PSMJ Resources Blog
OCTOBER 30, 2023
Here’s your look at some of the latest A/E/C mergers and acquisitions making headlines.
Frost & Sullivan
OCTOBER 30, 2023
A new look Japan Mobility Show 2023 (JMS 2023) is currently underway in Tokyo. Previously known as the Tokyo Motor Show (TMS), the biennial event which has since been rebranded JMS 2023 makes a strong comeback following the cancelation of the 2021 edition because of the Covid-19 pandemic. Running from October 26 to November 5, 2023, JMS 2023 looks beyond the automotive industry to cover the entire mobility ecosystem.
IBM Business Partners
OCTOBER 30, 2023
Over the first three years of the COVID-19 pandemic, the US suffered over twice the deaths per capita as Canada — over 600,000 potentially avoidable deaths. Experts agree that this was a hard-won victory of Canada’s public health response. While political and demographic realities were a major factor, an unsung hero is the data modernization efforts that helped Canada track and contain the sudden rise in infections and meet the demand for public health services.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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