Sat.May 02, 2020 - Fri.May 08, 2020

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How to generate quick revenue with a reactivation campaign

Jake Jorgovan

There is a tactic I have used twice now at Lead Cookie to generate significant sales increases. It's a simple concept, and it's one that any established business can use. It's the reactivation campaign. In short, you reach out to every prospect you have ever spoken to before with a new offer. In this article, I dive into what a reactivation campaign is in more detail, and share how we did this successfully twice at Lead Cookie.

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Cast Your Net Wide: Pro Tips to Create More Top Tier Partners

Impartner

Last week in our Channel Chief & Chill discussion, Robb Franks, senior director of sales engineering, shared some of the things he’s seen, and the pivots being made by his clients during the uncertainty we are currently facing in the market. His focus was on creating new pipeline with new partnerships in your channel. Here are some of the highlights from Robb’s discussion: Get more out of what you currently have by identifying and focusing on the next grouping of partners that can quickly be

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Subscription Management is also part of the user experience!

SamePage

Subscription management is not a core collaboration feature and not something you think about as part of the user experience. It's not something you use every day. If it gets the job done, why change? Language.

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Staffing industry poised to address surging demand for cybersecurity professionals

The Capital Alliance Blog

By Neal England. Managing Director and HRM Practice Leader. As the United States moved rapidly into a work-from-home model due to the coronavirus pandemic, cyber criminals wasted no time in exploiting online security weaknesses and vulnerabilities. The sharp rise in cybercrimes — hacked Zoom meetings , crippling ransomware attacks and a massive increase in phishing attacks — underscores the country’s cybersecurity skills gap and the demand for cybersecurity professionals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Creating Indispensable Partner Relationships in a Time of Uncertainty

Impartner

During this everchanging COVID-19 era, we are seeing an abundant need for a new balance of human and digital interactions to make our channel programs more successful. Strategies, tactics and nearly every aspect of the way we run our businesses have changed amid COVID-19. The channel is changing faster than ever and the same is true for partner relationships.