Peter Simoons

AUGUST 27, 2023

A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple

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Legal Collaboration 130

Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

Legal 130

Legal 130

Jake Jorgovan

AUGUST 28, 2023

In the ever-evolving world of business, the pursuit of customer acquisition remains paramount. Navigating this complex landscape requires the expertise of agencies that understand the intricacies of attracting and engaging audiences in the digital realm. I've explored the realm of customer acquisition agencies and I'll introduce you to the top 15 agencies that have mastered this art, effectively transforming businesses into industry powerhouses.

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Retail Finance Fintech Engineering 130

IBM Business Partners

AUGUST 31, 2023

Watsonx Assistant now offers conversational search, generating conversational answers grounded in enterprise-specific content to respond to customer and employee questions. Conversational search uses generative AI to free up human authors from writing and updating answers manually; this accelerates time to value and decreases the total cost of ownership of virtual assistants.

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Partnering capability and readiness Collaboration 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

ISTO / IEEE

AUGUST 28, 2023

In a dynamic world where innovation reigns supreme, the realms of open source software and industry standards have converged. A notable voice in this narrative is Heather Meeker, a seasoned lawyer and venture capitalist whose expertise lies at the intersection of open source software licensing and corporate strategy. Heather, as a member of the board of IEEE-ISTO, brings forth her perspective on the symbiotic relationship between open source and standards in shaping the landscape of technologica

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Alliance management 130

Chameleon Sales

SEPTEMBER 1, 2023

Chameleon Group is honored to have recently been featured in a Fortune article for our role as a New Hampshire recovery-friendly workplace! During his interview, founder Dana Lariviere shared our story, and discussed how he shifted Chameleon’s corporate culture and the workplace wellness program ideas that have worked well for us—plus a few mistakes and lessons along the way.

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IBM Business Partners

SEPTEMBER 1, 2023

In the simplest sense, a cybersecurity threat, or cyberthreat, is an indication that a hacker or malicious actor is attempting to gain unauthorized access to a network for the purpose of launching a cyberattack. Cyberthreats can range from the obvious, such as an email from a foreign potentate offering a small fortune if you’ll just provide your bank account number, to the deviously stealthy, such as a line of malicious code that sneaks past cyberdefenses and lives on the network for month

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Binfire Collaboration Blog

SEPTEMBER 1, 2023

Are you an enthusiastic, driven entrepreneur looking to take charge of your financial future and reach your business goals? Then this is the perfect article for you. Owning a coworking space franchise has become increasingly popular in today’s world. It makes sense, considering that more and more business owners and freelancers are seeking flexible, affordable spaces to work in that will promote creativity and productivity.

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Collaboration 52

Impact

AUGUST 31, 2023

As the digital landscape evolves, publishers play a pivotal role in shaping the future of affiliate, driving innovation, and raising the bar for excellence in content creation. Despite increasing pressures arising from macroeconomic conditions and new technologies, the future of affiliate publishing holds immense potential for innovation and revenue generation.

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Business development Engineering 52

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Market Source Inc

AUGUST 30, 2023

We know every inch of a dealership. We equip taxed auto F&I pros with tools to hone their skills to maximize personal and dealership growth. Do you need to optimize your F&I team? Here’s how to tell. The post How Healthy is Your F&I Auto Team? appeared first on MarketSource.

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IBM Business Partners

AUGUST 28, 2023

With the average c ost of a data breach soaring to an all-time high at USD $4.45 million dollars in 2023, organizations face an ever-increasing array of cybersecurity threats. These threats can range from ransomware attacks to phishing campaigns and insider threats, potentially resulting in data breaches. As cybercriminals become more sophisticated and their tactics more varied, it’s essential for businesses to adopt advanced security measures to protect their sensitive data and digital as

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Utilities 83

Binfire Collaboration Blog

AUGUST 31, 2023

Are you an aspiring entrepreneur looking to make a mark in business? Do you want to own a successful business that will yield a high return on investment? If you answer yes, you should consider investing in a franchise business. Whether you’re looking into a fast food chain or owning a coworking space that’s trademarked you’ll be surprised at the benefits these types of enterprises could offer you.

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Finance Banking Collaboration 52

Compass Point

AUGUST 30, 2023

This article is the third one in the” 20-Year Look Back” series by Tom Garrity, founder and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. Catch up on posts one and two if you missed them. Often overlooked or avoided, understanding the facets of ownership can make or break a family business.

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Government 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Impact

AUGUST 30, 2023

Influencer marketing has a proven track record of success, helping marketers establish audience trust and grow brand awareness. Nearly a quarter of marketers worldwide devoted more than 40 percent of their budgets to influencer marketing this year. That’s a major increase from last year’s 5 percent of marketers. Outreach is the first crucial step to establishing a successful partnership, and according to impact.com’s research with WARC , traffic conversion increases the longer you work with an i

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IBM Business Partners

AUGUST 31, 2023

According to the World Meteorological Organization , global temperatures are set to reach new records in the next five years. The Copernicus Programme also reports that multiple global heat records were broken in July 2023. Today, climate change is a real threat with disastrous consequences to businesses. Rising cybercrimes are another significant threat to businesses, causing major financial damages in various forms.

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Planview Blog

AUGUST 29, 2023

Today, organizations are constantly asked to “do more with less.” But most organizations lack basic resourcing capacity, and plans are often approved before resource capacity is evaluated, resulting in missed objectives and employee burnout due to overutilization. Organizations require an effective capacity planning strategy. In this blog, we highlight some best practices from our recent webinar, Getting Capacity Planning Right , with Planview’s David Blumhorst and AJ Shavell, as they demonstrat

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Utilities 52

Market Source Inc

AUGUST 29, 2023

REPfirst™ employee experience app marries the needs of retailers and frontline workers for an optimized workforce where everyone wins. It’s just one of the ways we help bring brands to life. Learn more. The post REPfirst™ Workforce Management Tool Helps Retailers Optimize Staff appeared first on MarketSource.

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Retail 52

Advertisement

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

Binfire Collaboration Blog

AUGUST 29, 2023

Spearheading a business venture requires a long-term commitment. Aside from taking care of all the necessary paperwork, you also need to ensure that you have enough funding to sustain your operations. Fortunately, you can take out loans to build your capital, ensuring that your venture actually gets off the ground and stays afloat. Other crucial business matters include product research and development, staff training, equipment procurement, customer service, as well as brand building.

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Engineering Utilities 52

IBM Business Partners

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth. Manually processing data at that scale, however, can prove prohibitively costly and time-consuming.

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Risk mitigation High tech Collaboration 61

Frost & Sullivan

AUGUST 28, 2023

SAN ANTONIO – August 24, 2023 – Based on its recent analysis of the Southeast Asian smart city governance agency industry, Frost & Sullivan recognizes Smart Selangor Delivery Unit (SSDU) with the 2022 Company of the Year Award for its pioneering programs that encourage digital technologies in the Malaysian state of Selangor. SSDU is responsible for ensuring that key public services are delivered efficiently in response to the local community’s growing need for more effective services.

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Tishkoff

AUGUST 28, 2023

In today’s dynamic and evolving business landscape, companies often face the challenge of defending themselves against employment-related claims. Whether it’s a wrongful termination lawsuit, discrimination allegations, or wage disputes, these legal challenges can be not only financially draining but also reputation-damaging. To successfully navigate this complex terrain, it’s crucial for businesses to be armed with legal insights and effective defense strategies.

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Legal 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

TRG Blog

AUGUST 28, 2023

In the dynamic world of finance and accounting, staying ahead of the curve is not just a competitive advantage but a necessity. As businesses strive for efficiency, visibility, and flexibility in their financial operations , upgrading to the latest technology becomes a strategic move.

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Finance 52

Market Source Inc

AUGUST 28, 2023

Financial Planning Analyst Denice Blatter likes to help, but that’s just a start to her leadership success. “I believe it’s the outward action of being honest, truthful, and fair. I want to be the person others can rely on.” The post Denice Leads a Team that Feels Like Family appeared first on MarketSource.

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PSMJ Resources Blog

AUGUST 28, 2023

PSMJ Resources, Inc. has announced the winners of the 2023 Premier Award for Client Satisfaction, which honors architecture and engineering firms that deliver a truly exceptional client experience. This award is the only designation in the industry that highlights firms’ commitment to client experience. The award calculation looks at key metrics for client satisfaction that are highly correlated with sustained growth and success as an organization.

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Engineering Business development 52

Frost & Sullivan

AUGUST 28, 2023

SAN ANTONIO, TX. – Aug. 28, 2023 – Recently, Frost & Sullivan assessed the network observability for the cybersecurity industry and, based on its research, recognizes Gigamon with the 2023 Global Company of the Year Award. The company offers a deep observability pipeline that harnesses actionable, network-derived intelligence and insights to amplify the power of cloud, security, and observability tools.

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Banking Government Collaboration 52

Advertisement

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

Tishkoff

AUGUST 27, 2023

Accidents happen, and when they do, they can lead to personal injuries that disrupt your life. Whether it’s a car accident, slip and fall, medical malpractice, or any other incident caused by someone else’s negligence, understanding the personal injury laws in Michigan is crucial. This knowledge empowers you to protect your rights and seek fair compensation when you’ve been injured.

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IBM Business Partners

AUGUST 28, 2023

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. If you’re a reader, chances are good you’ve read a book from Macmillan. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

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Finance Collaboration 57

Impact

AUGUST 31, 2023

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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