How Can Firms Effectively Use Technology in Customer Journey Management
TIM Review
OCTOBER 29, 2021
The restrictions imposed by the Covid-19 pandemic have impacted the Consumer Journey (CJ), pushing organizations to quickly adapt by embedding digital-led experiences to overcome limitations on even simple activities, such as going out to a grocery store or dining in a restaurant (Diebner et al., Introduction. 2019; McColl-Kennedy et al.,
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