If you’re looking to up your TikTok marketing game, you’re on the right page. These ten agencies are the best of the best and can help take your account to new heights.

Whether you’re looking for creative content ideas or want to learn more about using TikTok for business or run TikTok ads, these agencies have you covered. They know the platform inside-out and can help you create successful campaigns that reach your target audience.

With over 1 billion active users on TikTok, there’s a lot of potential for growth if you know how to use the platform correctly. These agencies can help unlock that potential and get your brand in front of the right people.

But first:

What Is TikTok Marketing and How Does It Work?

TikTok marketing is the new hotness.

It’s a way to advertise your product or service using short video clips posted on the social media app TikTok. The videos are creative and engaging, often featuring people using or interacting with the product in some way.

The key to successful TikTok marketing is ensuring that your videos are entertaining and informative, offering unique value that sets your product apart from the competition. If you can do all that, you’re well on your way to success with this new form of marketing.

Don’t neglect TikTok Ads, either.

Businesses can use TikTok Ads to promote their products or services to a wide range of potential customers. The ads are brief, skippable videos that appear between TikTok videos.

These ads are highly effective because they target a young audience already engaged with the content on TikTok. In addition, the ads are relatively cheap to produce, making them an affordable option for many businesses.

Why Should You Work with a TikTok Advertising Agency?

Why do businesses need TikTok agencies to help them create successful campaigns instead of simply going at it on their own?

TikTok has quickly become one of the most popular social media platforms, with users spending an average of 45.8 minutes daily on the app. That’s a lot of time for users to be exposed to potential ads! But with over 1 billion active monthly users, businesses can’t just jump onto TikTok and start posting ads – they need help from TikTok agencies to create successful campaigns.

TikTok agencies have the necessary expertise to develop creative and effective ad campaigns that reach TikTok’s vast audience.
They also have access to insights and data that businesses can use to target their ads effectively.
TikTok agencies can manage all aspects of a campaign, from initial planning to ongoing optimization.
A TikTok agency can also connect you with content creators that hold more sway over your audience. As such, you can get quality content tailored to your specific target.
If you’re new to social media marketing, the right TikTok agency can help you with high-performing strategy and analytics.
Some TikTok agencies also work on other social channels, meaning you can reach multiple business objectives in one go.

As a result, businesses that partner with a TikTok marketing agency are better positioned to achieve their advertising goals.

What are the benefits of working with a TikTok Ads agency compared to doing everything in-house or hiring an individual contractor?

An agency has a team of experts who are well-versed in the latest influencer marketing trends and best practices. Therefore, your TikTok campaign will be of the highest quality and more effective at driving results.
An agency can access a broader range of resources, including creative assets, influencers, and data insights. Thus, they can create more customized and effective campaigns tailored to your business goals.
Working with an agency can save you time and money in the long run. They can handle all aspects of the campaign from start to finish, which means you can focus on other business areas. So, working with an agency is the way to go if you’re looking to get the most out of your TikTok budget.

What Makes a Good TikTok Ads Agency?

“Good” is a very relative term, and you can easily see that each time you read online reviews about any product or brand. So it’s not any different with TikTok agencies.

Here’s the key that differentiates a “good” TikTok agency from a “bad” one:

Your specific advertising goals.

An agency that doesn’t specialize in the type of campaign you’re looking to run will be a bad fit. Therefore, you’ll deem it as “bad.”

How can you avoid partnering with an unfit agency?

It’s easy: analyze its offer.

TikTok agencies offer various services to help businesses create successful campaigns. These services can be divided into four main categories: planning, creative, media buying, and optimization.

Planning: This phase of the process involves developing a strategic plan for your TikTok campaign. The agency will work with you to identify your advertising goals and target audience. They will also create a budget and timeline for the campaign. Additionally, they can help you find TikTok influencers who align with your business goals, audience, and values.
Creative: In this phase, the agency will develop creative assets for your TikTok Ads, such as video content, music, and captions. They will also create a campaign slogan, CTAs, and other messaging based on their in-depth research. If you’re working with influencers, the agency will create specific outlines or content for them, depending on how much creative freedom you give them.
Media buying: In this phase, the agency will purchase ad space on TikTok. They will also negotiate rates and placement for your ads. Alternatively, they can negotiate rates with different influencers.
Optimization: Once your TikTok Ads are live, the agency will track their performance (e.g., video views, comments, and shares), making adjustments to ensure they meet your goals. They will also provide regular reports on the campaign’s progress.

So, consider what service you need and make sure your agency can help you with that.

Once you’ve narrowed down TikTok agencies that fit your purpose, you should also:

Consider your budget and what you’re willing to spend on TikTok marketing. Get quotes from multiple agencies so you can compare costs and find the best value for your money.
Read reviews and case studies to learn about other businesses’ experiences with the agency. This will give you a good idea of what to expect and whether or not the agency is a good fit for your needs.

Pro tip: Customer support is essential because things often go wrong even with the most close-to-perfect campaigns. Therefore, regardless of your advertising and business goals, you need a responsive, prompt agency that can help you with everything you need – from brainstorming ideas to troubleshooting bugs.

Below are some of the most important questions you should ask an agency before signing the deal:

What are your rates?
What services do you offer?
How do you develop creative assets for TikTok Ads?
How do you purchase ad space on TikTok?
How do you track the performance of TikTok campaigns?
Do you work with influencers?
What are some of the influencers you work with that would fit my company?
How do you vet your influencers?
How do you keep your influencers motivated?
How do you monitor the influencer content’s performance?
What are your case studies?

Who Are the Best TikTok Marketing Agencies?

While there’s no one-size-fits-all answer to this question, we’ve compiled a list of the top TikTok marketing agencies based on our research and experience:

1. inBeat Agency: Best Overall

inBeat is the best TikTok marketing agency because it offers versatile, scalable services and a dedicated agent that will personalize your campaign.

Besides, inBeat works with an expert team of professionals for research, planning, creative content, and analytics.

Therefore, your audience will be exposed to persuasive content that increases video views and conversions.

inBeat also partners with the top 1% of content creators, giving you access to a comprehensive (and free) database of influencers with the highest engagement rates.

If you want to cover your other bases, inBeat can also help you with UGC marketing.

Lastly, inBeat can help you repurpose your TikTok content on other social channels, scaling up your campaigns as needed.

2. NoGood: Good for Analytics

The team at NoGood is focused on helping both startups and major brands through data-driven campaigns.

The company’s TikTok strategy blends organic content with paid boosting through a 30/60 90 plan that tests new features as they become available.

Their clients have the edge over their competition thanks to NoGood’s high-level insights into what works best for them specifically.

Additionally, NoGood has a lot of experience on TikTok and other platforms, so they’ve developed handy practices for these social channels.

3. The Influencer Marketing Factory: Good for Influencer Content

The Influencer Marketing Factory has worked with iconic brands the size of Google, Hilton, and Sony Music.

Founded in 2018, this agency can help you with persuasive content on all your social media platforms.

However, they specialize in TikTok influencers that produce engaging, personalized content for different business objectives and audiences.

As a result of this targeted video content, your return on investment will increase exponentially.

4. Fanbytes: Best for Gen Z

Fanbytes is slightly larger than the other TikTok agencies above, and they also primarily specialize in Gen Z.

Founded in 2015, their services include digital marketing, mobile marketing, and advertising.

Another advantage is their team of genuine professionals, from tech support to creation and management.

This team helps any company with meaningful insights into Gen Z and tailored messages that engage these younger people.

Plus, Universal is one of the biggest brands they worked with.

5. Viral Nation: Good Versatile Agency

Viral Nation prides itself on the slew of major brands it worked with across industries.

Since it was founded in 2014, Viral Nation has built expertise with companies activating in CPG, mobile, and eCommerce.

Their services include influencer marketing, content creation, Blockchain/Web 3.0, and social media marketing.

Using global AI-powered services and technologies, Viral Nation worked with iconic brands such as Aston Martin and Victoria’s Secret.

6. Home of performance: Best for Inbound Marketing

If inbound marketing is part of your mindset, then Home of Performance will be an excellent partner to help you reach your business goals.

Founded in Dubai in 2019, the agency prides itself on its vast expertise across areas and industries.

HOP specializes in creating viral TikTok content for their clients.

Therefore, the organically-built following is already warmed-up and ready to burn the stages directly to customer acquisition and retention.

7. Ubiquitous: Best for ecosystem of creators

Ubiquitous is one of the most popular agencies, offering a wide array of services for different-sized companies.

The agency leverages TikTok, Instagram and YouTube influencer marketing for their clients, but they’re also proficient at strategizing, monitoring, and analytics.

Moreover, Ubiquitous has an ecosystem of 4K+ creators with 4B combined followers.

That means working with this agency gives you access to a quality database of influencers that can create and disseminate your TikTok content.

It promises high quality services at affordable rates, and mainly collaborates with B2B, CPG, and DTC brands.

8. NeoReach: Best for Proprietary TikTok Database

NeoReach is a 2-in-1 marketing agency meets influencer platform.

But the unique selling point is Tikscore, NeoReach’s proprietary TikTok database.

This database monitors TikTok influencers, ranking the best clips and current trends.

That means working with NeoReach gives you access to a quality database of influencers that can create and disseminate your TikTok content.

Even better, the agency will handle the entire process, from signing those content creators to implementing your campaign and analyzing results.

10. Sociably: Best for Luxury Brands

TikTok isn’t just for mass goods; studies show the platform has a unique impact on luxury consumers, increasing engagement and conversions for numerous haute-couture brands.

Jimmy Choo, Jaguar, Ferrari, and Waldorf Astoria are just a few brands that Sociably supported with TikTok content.

The agency hires top-notch professionals with years of experience in the luxury market and the corresponding audience.

As such, it can create targeted and compelling campaigns from A to Z that cater to this niche.

Wrap Up

The TikTok marketing landscape is still nascent, and the platform is constantly changing. As a result, it’s hard to keep up with the latest trends and best practices. But working with a TikTok marketing agency can take your brand to new heights, building a loyal following and generating quality leads.

Consider your business goals and choose an agency that specializes in the kind of content that would best suit your brand. The list of ten TikTok agencies above is an excellent start to finding the right partner.

And finally, don’t forget to measure your results so you can optimize your campaigns and get the most out of your investment!

Frequently asked questions

Choosing the right TikTok ads agency requires careful consideration.
When looking for one, you should take into account the agency's experience working with other clients and their overall track record when it comes to generating results from TikTok campaigns.
You should also review their portfolio of completed projects so you can get an idea of their style and level of expertise that they bring to the table.
Research about their pricing policy is also a must before hiring them so there are no surprises along the way.
Ultimately, do your due diligence and pick a reliable agency that will help you maximize your ROI while launching effective campaigns on TikTok.
The cost of a TikTok marketing agency depends on the services you require and the size of your business.
Generally speaking, most TikTok marketing agencies charge around 10% to 15% of your total budget for their services.
This includes creating high-quality content, managing advertising campaigns, engaging with followers and optimizing performance.
Some agencies may also provide extra services such as influencer outreach, brand awareness campaigns and content strategy consulting.
When looking for a TikTok Ads Agency, it is important to be aware of various red flags.
1. Be wary of any agency that promises quick profits and immediate return on investment.
2. Pay attention to whether the agency has case studies or positive client reviews so you can get an idea of their success rate.
3. Make sure they are knowledgeable about TikTok’s algorithm and its advertising landscape.
4. Ensure that they have experience with running campaigns on other platforms as well in order to leverage their knowledge into your campaign’s success.
5. Watch out for any large upfront fees that may suggest the agency is not confident in its performance and will leave you with a significant financial risk.