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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed.

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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

The partnership channel is evergreen, offering brands a direct line to revenue—something creator marketing replicates. In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Dave Yovanno , Chief Executive Officer, Board Director. In short: trust.

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Creating SEO Content From B2B Podcast Episodes

Jake Jorgovan

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. What I'm talking about in this episode is generating content marketing material with a strategic approach to SEO. The trendy alternative term for this is podcast visibility rankings or PVO.