blog the-evolving-role-of-the-chief-marketing-officer 
Jake Jorgovan
JANUARY 26, 2024
Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. As we step into 2024, the role of the CMO is undergoing a major shift.
Jake Jorgovan
FEBRUARY 8, 2024
HR is a complex and ever-evolving field. By keeping up with their publications, talks, and social media content, you can stay ahead of the curve in the ever-evolving HR landscape, ensuring that your strategies and approaches are current and effective. That’s why finding the right guidance is critical.
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Jake Jorgovan
FEBRUARY 12, 2024
Companies in the finance and fintech sectors deal with rapidly evolving market trends and regulatory landscapes. Finance and fintech industry thought leaders are experts with deep insights into financial markets, technologies, and trends. But you already know that and the challenges you are facing.
Jake Jorgovan
JANUARY 26, 2024
Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. This guide is a practical toolbox for CMOs like you.
Jake Jorgovan
JANUARY 30, 2024
Renowned for his perspective on the evolving accounting and finance landscape, Tom is dedicated to empowering professionals through change, technology, and skill development. They know a lot about the latest trends and give practical advice for complex financial issues. We'll help you find these experts and learn from them.
IBM Business Partners
MAY 9, 2023
In his role as a futurist, will.i.am and IBM SVP of Marketing and Chief Communications Officer Jonathan Adashek will discuss the philosophical synergies that brought them together and how the FYI platform is evolving with new IBM enhancements to help creators maximize the productivity of their collaborative efforts.
IBM Business Partners
APRIL 21, 2023
Historically, the Chief Financial Officer (CFO) role had been strictly focused on accounting for financial information. These days, there’s a need — and even some pressure — for CFOs to evolve their scope and influence the innovation agenda within their enterprises.
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