Framing Multi-Stakeholder Value Propositions: A wicked problem lens
TIM Review
APRIL 29, 2021
The value of a thing is estimated from the advantages supposed to be derived from it, and depends very much upon time, place, and circumstances. The value proposition (VP) concept increasingly attracts attention beyond the marketing domain (Eggert et al., Day's Collacon: An encyclopaedia of prose quotations. . Introduction.
Let's personalize your content