CoSell
MAY 18, 2021
When you can track your efforts from account mapping to partnership success, you’ll have clear measurements for what is working. While you’re collaborating, you will discover overlap that shapes, inspires, and provides fresh criteria for tech integrations. You guessed it…account mapping.
Impact
APRIL 26, 2024
Fair compensation is more important than ever–– 43 percent of creators report they would end a collaboration if the pay didn’t meet their expectations, and 40 percent indicate that attractive compensation is a strong incentive for committing to long-term partnerships.
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Impact
AUGUST 21, 2023
Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.
Impact
JUNE 28, 2022
The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Ultimate guide to partnership marketing. Want to learn more about partnerships?
Impact
OCTOBER 15, 2021
This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.
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