Value Proposition Misalignment and the Failure to Become a Born-Global Company
TIM Review
APRIL 29, 2021
This article looks back at the very early days of firms to consider how they present themselves as being globally scalable. Academy of Management Review , 14(4): 532-550. Journal of International Business Studies , 33(3): 515-532. PDF: Download this article as PDF. Born-Globals. Journal of Business Research , 85: 281-294.
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