PLM Alliances

MAY 3, 2023

Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40

Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

Tackle.io

SEPTEMBER 18, 2023

In this blog, we’ll dive into the 5 benefits of having a Tackle Cloud GTM Coach by your side and tips for what to do as next steps on your coaching journey. They understand the nuances of these sales channels and, combined with our Prospect tool, can help you uncover potential deals that might have otherwise gone unnoticed.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 52

Impact

SEPTEMBER 8, 2023

Key takeaways Referral marketing is a low-cost, high-return channel where brands reward customers for recommending their products or services. Plus, this channel offers high returns without a huge up-front investment. Incentives come in many forms, including cash rewards, points-based systems, access to free products and services.

Retail 52

Retail Credit 52

Impact

OCTOBER 13, 2022

Though this update significantly changes the product review playbook, it can also present an opportunity for enterprising publishers and creators. It also offers the perfect opportunity to cross-promote your other channels. Take these seven steps to improve your product reviews.

Engineering 96

Engineering Retail 96

SFE Partners

DECEMBER 14, 2022

Before you experience a downward trend of customers becoming more reluctant to buy, make sure you have a playbook ready on how to soften the economic blows. Improve customer communication channels (chatbot, online forums, content marketing, telephone, etc.) Wondering how you can prepare your business to stay afloat during a downturn?

Credit 52

Credit Banking Retail Utilities 52

SFE Partners

MAY 1, 2023

In this blog post, we’ll explain sales enablement content and how it fits into an effective marketing strategy. Additionally, by providing consistent messaging and branding, you are more likely to take advantage of cross-channel opportunities, such as promotional offers or discounts. What Is Sales Enablement?

Energy 40

Energy 40

Phoenix Consulting Group

OCTOBER 15, 2021

Welcome back to our Channel Jumpstart blog series! As we’ve already established in our previous blog , the benefits of creating a partner program within your company are undeniable. You can even create a playbook with scenarios and how they should handle them. Don’t just assume, lay it all out in detail.

Collaboration 52

Collaboration Credit Banking System integrators 52

Mindmatrix

APRIL 10, 2024

has unveiled its enhanced Sales Playbooks Module that revolutionizes sales automation for not just direct sales, but also across the partnership and channel ecosystem. Notably, the module automates repetitive tasks, ensuring that sales teams and channel partners can devote more time to closing deals effectively.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Collaboration 45

Tackle.io

APRIL 27, 2022

In a recent Tackle webinar , Meaghan Casey, AWS ’ Global Startup Partner Manager; Barbara Murphy, WEKA ’s VP of Cloud Strategy; and Chee Tan, Tugboat Logic ’s VP of Business Development and Channels discussed the unique experience and benefits that startups have when partnering with AWS Marketplace.

Credit 52

Credit Engineering Ecosystems Finance 52

Tackle.io

APRIL 27, 2022

In a recent Tackle webinar , Meaghan Casey, AWS ’ Global Startup Partner Manager; Barbara Murphy, WEKA ’s VP of Cloud Strategy; and Chee Tan, Tugboat Logic ’s VP of Business Development and Channels discussed the unique experience and benefits that startups have when partnering with AWS Marketplace.

Credit 52

Credit Engineering Ecosystems Finance 52

Mindmatrix

JANUARY 6, 2022

Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.

Channels and alliances 98

Channels and alliances Co-Alliance Channel alliances Utilities 98

Mindmatrix

APRIL 25, 2024

For organizations that rely on the channel based sales model success depends on effective communication, understanding, and shared goals within the partner ecosystem. By understanding and proactively addressing these challenges, organizations can foster resilient collaborations that drive mutual success within the channel ecosystem.

Ecosystems 45

Ecosystems Collaboration 45

Jake Jorgovan

JANUARY 26, 2024

Implement Your Branding Across All Channels: Ensure your brand identity is consistently applied across your website, social media, and marketing materials. This could be blog posts, articles, videos, infographics, or podcasts. Once a blog post is published, you share it on your LinkedIn, Twitter, and in relevant LinkedIn groups.

Engineering 130

Engineering Utilities Finance Strategic partnership 130

Mindmatrix

NOVEMBER 17, 2021

The job of a channel operations manager is to keep every member of the channel pipeline “In Tune” and “In Sync”, like a conductor leading an orchestra. This is challenging because the members of a channel network will come from different professional fields and organizational cultures. . Let’s start with onboarding.

Channel management 97

Channel management Collaboration 97

Mindmatrix

MARCH 22, 2023

Especially, in the B2B channel space where partner mindshare is elusive and vendors are in fierce competition, vying for partner attention, it is becoming increasingly important to study the sales ecosystem , its components, and understand how to build a channel sales ecosystem that is fundamentally strong. What is a Sales Ecosystem?

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance 40

Mindmatrix

AUGUST 31, 2021

Engage in multi-channel marketing lead generation campaigns effectively and enable your partners to do the same. Get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers, and more. Lead generation. Lead management.

Partnering capability and readiness 96

Partnering capability and readiness Engineering 96

Chaneltivity

NOVEMBER 29, 2023

Here are some ideas: Email sequences Messages in shared Teams or Slack channels Regular partner meetings Press releases Blog posts Newsletters Asif also used collaborations with key influencers in the tech and cloud community to amplify reach. Or take a page out of the customer success playbook and send an annual NPS survey.

High tech 52

High tech Engineering Collaboration 52

ITA Group

FEBRUARY 4, 2021

The Top 35 Sales Blogs Every Sales Professional Should Read | HubSpot. This list of impressive sales blogs is a valuable resource for the busy sales professional looking to get the boost of training, strategies and wisdom necessary to breeze past their sales quota. The 18 Sales Blogs You Should Be Following | SalesEngine.

Finance 79

Finance Sales leadership 79

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Impact

JULY 20, 2023

From digital diaries to an integral part of any marketer’s playbook, influencer marketing continues to soar in popularity––it’s set to grow from $16.4 With a long-term partnership, influencers can publish a brand’s products more organically within their channels instead of posting a quick one-off image or video. billion in 2022 to $21.1

Collaboration 52

Collaboration Partnership management 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel. Over the coming years, we expect to see Cloud Marketplaces become the default fulfillment channel for product-led-growth companies.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel. Over the coming years, we expect to see Cloud Marketplaces become the default fulfillment channel for product-led-growth companies.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel. Over the coming years, we expect to see Cloud Marketplaces become the default fulfillment channel for product-led-growth companies.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52