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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

As we step into 2024, the role of the CMO is undergoing a major shift. This article dives into the evolving role of the Chief Marketing Officer in 2024 and beyond. Join us as we uncover the new challenges and opportunities that lie ahead for Chief Marketing Officers.

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Leadership in HR: 34 Key thought leaders in the HR Industry

Jake Jorgovan

His role extends to being an educator and personal coach to HR and business leaders worldwide. He actively contributes to social media, regularly writes and blogs, and frequently speaks at industry events. Josh is not just a keynote speaker but also an advisor to HR teams and vendors in the HR space.

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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Focus on personalized messaging and targeted marketing channels that resonate with each group. Consider the potential lifetime value and loyalty of each segment.

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Leadership in Finance & Fintech: 30 Key Thought Leaders in the Finance & Fintech Industry

Jake Jorgovan

His extensive background includes impactful roles at ConsenSys, where he contributed significantly to the Ethereum ecosystem and MetaMask. His role as the host of the Banking Transformed podcast further amplifies his voice in the industry, offering deep dives into retail banking innovations and strategies. With a Ph.D.

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Leadership in Accounting: 30 Key thought leaders in the accounting industry

Jake Jorgovan

Gary is also an innovator, creating collaborative groups to enhance learning and support among technology officers in CPA firms. James Hearle, an experienced UK accountant based in Sydney, Australia, runs the popular YouTube channel Accounting Stuff , which boasts over 600,000 subscribers.

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Market Dynamics Spur Demand for a New Brand of Channel Chief

Impartner

Direct sales talent shortages, a demand for analytics and partners who insist on a world-class partner journey are driving demand for channel executives with a deeper, more rounded set of business skills. Definitive new eBook by top channel strategist outlines key strategies for new channel chiefs to defy expectations in first 180 days.

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Ultimate guide to SaaS affiliate marketing

Impact

SaaS affiliate marketing is a popular form of referral-based partnership that rewards publishers such as deal sites and blogs for driving traffic to you. In the SaaS context, a potential user may start by researching business publications and industry blogs for software solutions to their particular issue. Get my free eBook].