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A Guide to Building a Winning Partner Sales Enablement Strategy

PLM Alliances

An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. Partner sales enablement is critical to an effective go-to-market (GTM) plan. It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively.

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Exploring architectural choices: Options for running IBM TRIRIGA Application Suite on AWS with Red Hat OpenShift

IBM Business Partners

IBM and our partners are assisting clients in their migrations to help them take advantage of new technologies as they become available on TAS. In this blog post, we walk through the recommended options for running IBM TAS on Amazon Web Services (AWS).

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Top 15 B2B Advertising Agencies: Driving Business Success in 2023

Jake Jorgovan

These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. Their unique value proposition is that they blend influencer marketing, deep market research, and expert customer acquisition strategies. Industries: B2B, SaaS.

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Don’t try and sell snow boots in Hawaii

Stellar Partnerships

Are you looking for partners in the right industries? Ones that you a strong value proposition for and they have what will further your organisational strategy. You might just be finding things difficult right now because your proposition isn’t quite right, or you’re talking to companies that you can’t offer something valuable too.

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The truth is out there- but not where you think

Stellar Partnerships

You need to clearly articulate to a partner where you’re going and inspire them with your ambition. Connect the partnership to your core business. The partnership between Samaritans UK and Network Rail is a great example of alignment of their core businesses. Don't miss a blog. Be strategic, be ambitious.

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Learning to speak ‘corporate’

Stellar Partnerships

* Newcomers, and especially corporate partners, can feel like they’ve landed in a different country without a dictionary. Corporate partners bring the heaps of money, resources, skills and assets you need. Before you embark on ‘educating’ your corporate partner by sharing your important acronyms, think about what’s important to them.

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A Guide to Building a Winning Partner Sales Enablement Strategy

PLM Alliances

An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. Partner sales enablement is critical to an effective go-to-market (GTM) plan. It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively.