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5 personalized outreach tactics to bulletproof your influencer partnerships

Impact

But the secret lies in sharing your goals and communicating effectively with your creator partners. The more you can support your creative partners from start to finish, the better. Key takeaways from this blog Engage influencers with shared goals, clear expectations, and timelines. Encourage influencers to do what they do best.

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What do your affiliate partners really want? 5 lessons from an affiliate manager turned affiliate

Impact

You need to recruit, engage, and activate the right affiliate partners who can actually drive sales. But for your army of affiliate partners to be effective, you need to know what they actually want — and give it to them consistently. Content and affiliate teams need to work together.

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How merging affiliate and influencer marketing expands reach, strengthens credibility, and accelerates conversions

Impact

Jennifer Betz saw great upfront success with her engagement campaigns using influencer content to drive brand awareness for Resident Home mattresses. However, she faced a huge challenge finding that same success in converting with her creator partners. Then she had a lightbulb moment.

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How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia

Impact

During The COVID-19 pandemic, people were stuck at home and spent more time browsing social media, product recommendations, and other creator-led content. B2B brands can benefit from influencer marketing as much as B2C brands if they partner with the right creators. billion in 2022 to $21.1 billion in 2023.

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5 undeniable reasons to partner with nano- and micro-influencers to drive big results for your brand

Impact

Nano- and micro-influencers cultivate strong personal bonds with followers, engage more, and have close ties with brand partners, making them ideal for closing deals. Nano- and micro-influencers often have higher engagement rates than bigger creators, thanks to their niche content. Working with smaller influencers is cost-effective.

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5 ways brands can build long-term success with creators [+ examples]

Impact

Influencer content is so effective that a reported 61 percent of consumers trust influencers’ recommendations—compared with 38 percent who trust branded social media content. Brands can achieve success with any budget so long as they build a roadmap for recruiting, negotiating, and collaborating with influencers.

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Recipe for success — how to succeed in partnership marketing 

Impact

Brands partner with other brands, content creators, and business leaders to tap into new audiences and earn their trust faster and more effectively. Traditional affiliates provide discounts and purchase incentives to members of their audience interested in the partner brand. Affiliate partnerships in retail.

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