channel-marketing 
Channel Insider
JANUARY 31, 2024
In episode 4 of Channel Insider: Partner POV, host Katie Bavoso sits down with the new Chief Marketing Officer of Jeskell Systems, Kelly Nuckolls. In her first month as CMO, Kelly has experienced bad marketing practices first hand with her inbox getting spammed by people trying to get her attention and time.
Channel Insider
FEBRUARY 7, 2024
In the latest installment of Channel Insider: Partner POV, host Katie Bovoso sat down with Kelly Nuckolls, Jeskell Systems’ newly appointed Chief Marketing Officer (CMO) to explore how IT solution providers can stand out in today’s business landscape. You don’t need to have an ad pop up when you think about it.
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Mindmatrix
FEBRUARY 21, 2022
Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload.
Channel Insider
JULY 29, 2021
To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. The best ever!”.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar!
Impact
APRIL 12, 2023
Multi-channel marketing involves using two or more channels to promote products and services to customers. A multi-channel approach recognizes that customers may prefer interacting with different marketing channels. Choose the right channels. Analyze data.
Mindmatrix
JULY 8, 2021
A marketing automation platform (MAP) is usually perceived as a direct sales and marketing tool, yet it also can dramatically improve channel sales and marketing efforts. This research brief discusses four key categories where MAPs can benefit the channel, and provide specific uses within each.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. Design empathetic marketing messages that resonate with motivational drivers for a more impact.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail. What channels to use and how to use them. How to hyper-personalize information.
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