Channel Insider

AUGUST 23, 2022

The channel has largely taken over from direct sales as the best way for IT vendors to sell their wares. Particularly when it comes to cybersecurity, the as-a-service market is booming. Managed service providers (MSPs) and managed security service providers (MSSPs) are steadily taking up more and more market share.

Collaboration 97

Collaboration Ecosystems Business development 97

Magnetrix

JUNE 15, 2022

Does your company’s go-to-market strategy rely on value added resellers (VARs), technology integrators or other developers/manufacturers that compliment your products? A cloud-based partner relationship management (PRM) portal can help you to effectively communicate, collaborate, and educate your channel.

Conflict resolution and communication 81

Conflict resolution and communication Collaboration Channel management 81

Mindmatrix

JULY 23, 2021

Mindmatrix offers the most comprehensive partner portal in the industry and covers every element of partner relationship management, partner sales enablement, and partner marketing. Business planning tools for partners. Multi-language support and localization (Partner Portal).

Engineering 93

Engineering 93

Chaneltivity

JUNE 10, 2021

Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive with your brand.

Successful channels 97

Successful channels 97

Chaneltivity

FEBRUARY 28, 2022

The new year is well underway and hopefully your channel program is already hitting some of the goals you set for 2022. But do you know if outdated content is lurking in the corners of your partner portal and getting in the way of things? Your partners will thank you for it. It’s time to pull the registration link down.

Utilities 104

Utilities 104

Mindmatrix

JANUARY 20, 2023

What does a fully-enabled channel look like? Simply, it is a channel partner who perceives your product/service line to the be “go-to” one when it is time to sell to a new prospect. It is the one that markets itself and is easy to sell. In a broader sense, Channel enablement drives channels to willingly take ownership.

Collaboration 52

Collaboration 52

Mindmatrix

NOVEMBER 17, 2022

Does your company rely on both, channel partners and a direct sales team to sell your products or services? If yes, then chances are you already have direct and partner enablement programs and strategies deployed. However, it doesn’t always work because enabling direct sales teams and partner networks are very different.

85

85

Chaneltivity

OCTOBER 26, 2023

Partner engagement is the antidote to low brand exposure, customer churn, and slow sales. Think about it: Engaging channel partners by funding co-marketing campaigns publicizes your their products but also advertises your own. What is Partner Engagement? And that doesn’t happen overnight.

Collaboration 52

Collaboration Engineering 52

Chaneltivity

APRIL 27, 2023

Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. The solution?

Channel management 52

Channel management Channels and alliances Co-Alliance Partnering capability and readiness 52

Channel Insider

MAY 22, 2023

Alibaba Cloud is looking to refresh its approach to the channel in a bid to expand its business across Asia-Pacific as it targets 500 global partners in the current financial year. To help get partners working quickly, the company has launched a new training portal. For example, in 2021, the company pledged U.S. $1

Collaboration 65

Collaboration 65

Chaneltivity

SEPTEMBER 29, 2021

Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term success. Number of deals?

Channel management 96

Channel management 96

Chaneltivity

JANUARY 17, 2023

An audit of your partner program. As you know, reseller channels can be an invaluable lifeline in tough economic environments, and a solid bonus in bull markets, sending you warm leads, and promoting your product and content. Disorganized and disjointed processes limit partner engagement and may even turn partners away.

Growth partners 96

Growth partners Channel management 96

Mindmatrix

SEPTEMBER 23, 2021

The risk component is higher when it comes to investment in partner enablement platforms because the success of your investment depends largely on partner adoption of the software/portal. Plus, you also get a feel of what it is like to work with your channel enablement software provider.

98

98

ITA Group

FEBRUARY 22, 2022

[WEBINAR] Be Easier to Do Business With by Improving Channel Program Personalization & the Partner Experience. Partners told us exactly what they needed to increase performance—personalization, relevance and communication. Here’s How to Improve the Partner Experience. And they will steal your market share.

70

70

Chaneltivity

SEPTEMBER 22, 2022

So in this post, we’ll: Describe what OKRs are in more detail Provide 5 tips for setting OKRs Offer a few partner OKR examples for inspiration. Is considering dependencies – Most desired partner outcomes are tied to the success of other teams, like sales and marketing. Are we planning to enter a new market?

Collaboration 89

Collaboration Channel management 89

Magnetrix

MARCH 11, 2021

Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. Step 1: Create a partner persona. Step 2: Identify potential partners. And it’s not over yet! What solution gaps need to be filled?

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Ecosystems 98

Magnetrix

APRIL 22, 2021

This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. Utilizing partner relationship management (PRM) software will greatly support the optimization your channel sales and partner program requires. Test & certify.

Channel strategies 72

Channel strategies Partnering capability and readiness Collaboration Utilities 72

Mindmatrix

APRIL 5, 2023

Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in your partner marketing process so you can fix them. It also helps understand what really works and establish a set of best practices for the partner marketing team to follow in the future.

Utilities 40

Utilities Ecosystems 40

PLM Alliances

JANUARY 9, 2024

Technology firms must establish strong partnerships to drive growth and expand their market presence in today's competitive landscape. An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. Partner sales enablement is critical to an effective go-to-market (GTM) plan.

Channel management 52

Channel management Ecosystems Strategic partnership Collaboration 52

Mindmatrix

OCTOBER 20, 2021

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly competitive environment. Keeping channel partners engaged with the vendor’s brand and driving revenue from the channel ecosystem is challenging. But, there’s one simple truth.

Ecosystems 94

Ecosystems 94

Tackle.io

NOVEMBER 7, 2022

Modern go-to-market teams are investing in channels where their sellers can win more, win faster, and win efficiently, and that means being able to sell where their buyers have available budgets. As a result, B2B software organizations are enthusiastically adopting new digital routes to market through the clouds.

Co-Alliance 98

Co-Alliance Channels and alliances Partnering capability and readiness Strategic partnership 98

Mindmatrix

MAY 4, 2021

Mindmatrix has powerful local marketing automation capabilities that help channel partners. Engage in effective marketing campaigns, consistently at the local level. Position themselves as thought-leaders in the local market. Mindmatrix makes local marketing automation possible through the following modules-.

Business development 98

Business development 98

Chaneltivity

NOVEMBER 28, 2022

To say that people are stressed about managing their channel in an impending recession is an understatement. And with headlines about layoffs, high inflation, and an unstable hiring market constantly in the news, it’s easy to get caught up in the panic. What We Know Happens to Channel in Recessions. Everyone gets anxious.

Energy 98

Energy Ecosystems Business development Channel management 98

Channel Insider

JUNE 29, 2021

Managed service providers (MSP) since the start of the COVID-19 pandemic have been among the most sought-after channel partners. The first is an Authorized Service Provider program for new partners or those focused on delivering Nutanix infrastructure management services to small to mid-market organizations.

107

107

Impact

DECEMBER 1, 2023

Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. The focus in B2B affiliate marketing is more on high-quality educational content, whereas B2C affiliate focuses on promotions and discounts.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

Mindmatrix

MARCH 28, 2023

The partner engagement package from Mindmatrix covers every aspect of the Bridge PRM and partner marketing software including partner training (to use the Bridge partner marketing software , PRM software and the Partner Portal solution), end-to-end partner marketing campaign management, MDF management, deal registration, lead management, and more.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

Magnetrix

DECEMBER 28, 2020

As a company that sells through channel partners , it is expected that they work towards increasing corporate sales. Channel partners are relied on and trusted to perform and meet their goals, therefore, doing an effective job at selling is essential. Benefits of Motivating Channel Partners. Less turnover.

Credit 75

Credit Channel management 75

ITA Group

AUGUST 26, 2021

Focus Incentives on Rewarding Channel Behavior, Not Sales. For that reason, it's difficult for channel partners to not only picture the end result but also create an action plan that can deliver. It’s vitally important your partner enablement strategy includes awards for incremental performance.

Ecosystems 97

Ecosystems Successful channels 97

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. This model allows companies to leverage the strengths and resources of their partners to achieve shared objectives and increase competitive advantage. It enables The Challenge! A new model is needed.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

Chaneltivity

JULY 31, 2023

At some point in your partnerships career, you’re bound to inherit an existing partner program. Phase 1 of Inheriting a Partner Program Get the Lay of the Land When you start a new role, it can feel like drinking from a firehose. From there, I can determine how the ecosystem of channel partners can help us achieve those goals.

Ecosystems 52

Ecosystems Channel management 52

Mindmatrix

OCTOBER 13, 2021

However, the role of LMS has now expanded to include the channel ecosystem. This blog discusses how LMS can facilitate improved vendor-partner relationships and result in better partner management and engagement. . When it comes to the channel sales model, the dreaded 80-20 rule has been persistent.

Ecosystems 87

Ecosystems 87

Chaneltivity

JULY 31, 2023

At some point in your partnerships career, you’re bound to inherit an existing partner program. Phase 1 of Inheriting a Partner Program Get the Lay of the Land When you start a new role, it can feel like drinking from a firehose. How many of your partners are actually bringing in revenue? That’s a lot of pressure.

Channel management 52

Channel management 52

Chaneltivity

JULY 31, 2023

At some point in your partnerships career, you’re bound to inherit an existing partner program. Phase 1 of Inheriting a Partner Program Get the Lay of the Land When you start a new role, it can feel like drinking from a firehose. How many of your partners are actually bringing in revenue? That’s a lot of pressure.

Channel management 52

Channel management 52

Mindmatrix

JANUARY 21, 2021

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. In this case, the partner is responsible for bringing in the lead. Liked what you read?

Co-Alliance 98

Co-Alliance Channels and alliances Strategic alliances Collaboration 98

Channel Insider

NOVEMBER 18, 2021

With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. What Is Partner Relationship Management? Do I Need Partner Relationship Management?

Engineering 52

Engineering Collaboration Ecosystems Channel management 52

The 2112 Group

APRIL 13, 2020

One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .

Partnering capability and readiness 98

Partnering capability and readiness Channel management Channel strategies Collaboration 98

Magnetrix

MAY 18, 2023

Here are some general indicators that suggest you might be ready for PRM (Partner Relationship Management) portal software : Growing Partner Network: If your partner network is expanding, managing partner interactions, resources, and collaboration becomes more complex.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Collaboration Partnership success 52