customer-successes 
Market Source Inc
JUNE 26, 2023
Scaling customer success is a powerful way to ensure your customers realize value from your product. The post Realizing Value from Customer Success appeared first on MarketSource. Thought leaders from Autodesk, Meta, and Rockwell Automation share how to scale and trends to watch.
Market Source Inc
APRIL 4, 2023
No two customers are alike, and no customer journey is linear. Segment your customers to gauge their needs and pain points and deliver relevant, personalized experiences at every touchpoint. The post Why Customer Segmentation Matters for Customer Success appeared first on MarketSource.
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IBM Business Partners
DECEMBER 20, 2023
Customer experience strategy (CX strategy) is when organizations optimize customer engagements to create happy customers, drive customer loyalty and help to recruit new customers. Providing a better customer experience takes into consideration the entire customer journey and every customer touch-point.
Partner Path
NOVEMBER 15, 2019
On day two, she listened to numerous roundtables where the terms customer experience, customer success, customer satisfaction and customer lifecycle were used interchangeably. Listen to her short video explaining why these are all different and then focus in on the critical element of customer success.
Advertiser: ZoomInfo
Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance.
Market Source Inc
JUNE 7, 2023
The post Scaling Customer Success to the Rest of Your Customers appeared first on MarketSource.
Market Source Inc
JUNE 21, 2023
Tired of silos destroying your customer experience? A tool you likely already have in your arsenal – customer success – is the great silo killer. The post 10 Customer Success Principles to Kill the Silo Mentality appeared first on MarketSource. Follow these 10 principles and break them down for good.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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Well, you have to meet your customers in real life. Why an integrated Sending Platform makes it easy to connect with customers. How marketing leaders are finding success with Sendoso. How do you make your brand stand out among the digital noise? So, send marketing that engages the senses.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
Speaker: Steve Goldstein, Sales Leader
What are some of the top challenges your customers face and how do you approach understanding what’s most important to them? Join Steve Goldstein, Sales Success Coach, Motivational Speaker and Medical Device Sales Leader from Gold Selling LLC., Best practices for engaging your customers and making yourself stand out.
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If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? Customer retention. Customer expansion. Modern marketing teams focus on likely future customers to generate awareness, interest, and opportunities without waiting on them to fill out a form.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. Let’s introduce gifting.
Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School
While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. The secret to having a successful digital sales program is to have a structured Corporate Digital Selling Initiative that is centered around these four pillars: 1.
Speaker: Ruth Stevens, President of eMarketing Strategy
The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). Success tips for improving the effectiveness of your engagement channels.
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