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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.

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4 ways a system of records can help you power partnerships

Impact

A partnership system of record (SOR) serves the same purpose of creating a centralized data source and pinpointing targets for brands and partners to work toward. 4 benefits of choosing a partnership management platform with a built-in system of record A reliable SOR can help your brand adapt to evolving digital marketing trends.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Launched season three of impact.com’s The Partnership Economy Podcast and surpassed 100k downloads. Top episodes featured guests including Courtney Spritzer from Socialfly and Craig McGlynn from Perform[cb].

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A 3-step guide to aligning partner incentives for business growth

Impact

Step 2: Evaluate and measure each partner’s incremental value by leveraging insightful performance and Optimize reports on partnership management platforms like impact.com. Discover the steps you can implement today to propel business success through partnerships. How do I maintain effective partner incentives?

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Why are referral partners better than reseller partners for SaaS?

Impact

Download the ebook: Ultimate guide to SaaS affiliate marketing. Both reseller and referral partnerships come with pros and cons. Use a partnership management platform. Managing an effective SaaS referral program without software becomes complicated and confusing quickly. Ultimate guide to SaaS affiliate marketing.

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How software can support SaaS affiliate partner management

Impact

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

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6 tips to boost your influencer marketing ROI in Indonesia

Impact

Download the ebook: Ultimate guide to influencer marketing: From influencer marketing fundamentals to putting best practices into action. Here’s a better way: Use solid key performance indicators (KPIs) and actionable insights for your influencer partnership program to help determine your next steps. Get my free guide.