SEO Magazine

MARCH 28, 2024

To make your marketing team do better, think about using smart tech and tools. In marketing projects, this cuts down on typing things out by hand or moving tasks around yourself. For better marketing campaigns, use data insights from automation tools like A/B testing for landing pages or ad copies.

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Jake Jorgovan

JANUARY 26, 2024

Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. This article dives into the evolving role of the Chief Marketing Officer in 2024 and beyond.

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Jake Jorgovan

JANUARY 25, 2024

Finding effective demand generation and performance marketing strategies is a major hurdle for many companies. You’re on the right page to find the best such leaders as we guide you to the top minds in demand generation & performance marketing. Who Are Demand Generation & Performance Marketing Thought Leaders?

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Jake Jorgovan

FEBRUARY 20, 2024

Securing a top-notch digital marketing agency is the first step toward ensuring your business's success. My comprehensive guide will navigate you through the top digital marketing agencies, ensuring you find your ideal match. Here's what you'll discover: A curated list of the top 60 digital marketing agencies.

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Jake Jorgovan

JANUARY 25, 2024

This article guides you through the top marketing events of 2024, detailing their focus, location, speakers, and what makes them unmissable for professionals in the field. Whether you're a seasoned executive or an aspiring marketer, these events are key milestones in a journey toward marketing excellence. Explore them!

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Jake Jorgovan

DECEMBER 7, 2023

Finding expert marketing leadership for your business can be overwhelming, especially without the right guidance. They bring high-level marketing expertise tailored to your unique business needs. Authentic : Combines Marketers + Methodology + Mindshare for building strategic, sales-aligned marketing teams tailored to growth.

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Jake Jorgovan

NOVEMBER 16, 2023

Coming up with an idea out of thin air, or dialing in on exactly what the market wants to buy right now. In this article, I’m going to walk through how I like to take new ideas to market. How I Take New Ideas to Market First off… I should say that “new idea” is arbitrary. It’s that moment where you say, “Yes… we can offer this."

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SEO Magazine

APRIL 22, 2024

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. Understanding AI Ethics in Marketing In marketing, AI ethics focuses on the right way to use smart machines. For instance, AI that sends out marketing might pick up old unfair trends if the data it learned from does so, too.

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SEO Magazine

APRIL 15, 2024

With the ever-growing importance of digital marketing, utilizing SEO GPT to generate engaging content has become a crucial strategy for businesses. This powerful tool enables you to effortlessly produce marketing materials, including emails, social media posts, podcasts, surveys, and more.

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SEO Magazine

APRIL 5, 2024

Open AI’s Sora is making waves in marketing, much like Google’s Gemini and Lumiere have before. For fields like education and marketing, this means making learning or promotional materials more immersive and engaging without high costs or technical barriers. This means big things for digital marketing folks like you and me.

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Impact

APRIL 23, 2024

If you’re savvy and play your cards right, you can use brands’ increased interest in influencer marketing to thrive as a creator. Brands and influencers unite to overcome economic challenges As brands revamp their marketing strategies, understanding their shifting priorities can help you better position yourself for success.

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SEO Magazine

MARCH 6, 2024

AI changes how we do email marketing. Understanding AI’s Role in Email Marketing AI is changing email marketing in big ways. AI tools are becoming a part of many marketers’ daily jobs, making small tasks easier so they can do bigger things. AI is already playing a big role in this field. That’s wrong!

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Jake Jorgovan

SEPTEMBER 22, 2023

In a world driven by online engagement and consumer behavior, having the right performance marketing agency by your side can be a game-changer. These top 15 performance marketing agencies are here to help you navigate the digital landscape, maximize your ROI, and drive impressive results. What is Performance Marketing?

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Channel Insider

APRIL 15, 2024

Amazon Web Services (AWS) has announced significant restructuring measures affecting its global sales, marketing, and physical stores technology teams. Navigating through market dynamics with a proactive approach Despite the restructuring and layoffs, AWS remains a dominant force in the cloud computing landscape.

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Jake Jorgovan

JANUARY 3, 2024

Mobile app marketing is crucial if you want your app to thrive. To help you navigate this challenging terrain and promote your mobile app effectively, I've compiled a list of the top 15 mobile app marketing agencies. How Mobile App Marketing works? It involves carefully planned steps to attract, engage, and retain users.

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Mindmatrix

APRIL 24, 2024

Mindmatrix, the next-generation PRM , Partner Marketing and Sales Ecosystem Enablement Solutions provider has introduced an innovative Account Mapping feature to its PRM and Partner Marketing Software, Bridge, that supports account based marketing (ABM) and sales. About Mindmatrix Mindmatrix Bridge 5.0

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Jake Jorgovan

JUNE 16, 2023

To leverage the full potential of Instagram marketing, many brands turn to professional agencies that specialize in crafting effective strategies. In this article, I'll explore the top Instagram marketing agencies that can help elevate your brand's online presence and drive results.

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PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster. Every team is expected to hit higher targets, but with fewer resources.

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SEO Magazine

MARCH 19, 2024

AI is changing how we market jobs. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. Understanding AI in Recruitment Marketing In the world of recruitment, shifting from just ads to marketing means focusing on stories and brands.

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Jake Jorgovan

JANUARY 28, 2022

Want to get in touch with the best SaaS content marketing firms? We’ve put together a list of the top SaaS content marketing agencies with SaaS experience. Top SaaS Content Marketing Agencies Content Allies Animalz Refine Labs Single Grain Codeless Louder.Online YesOptimist IronPaper Uplift Content Accelerate Agency The20 Nogood.io ?

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Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre.

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Channel Insider

APRIL 19, 2024

In this special two-part episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Armon Aghaie, the chief revenue officer (CRO) of mid-market IT service provider 1Path. Targeting the mid-market Katie and Aghaie dive in with discussion of 1Path’s services and solutions, which specifically targets the mid-market.

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Be Partner Ready

JULY 20, 2023

Let’s dive into the largest and most lucrative purse, the Marketing Purse. Here you’ll find several techniques and terms including Brand Aligned partnership, Co-Branding, Cause Related Marketing, Sponsorship, Licensing and Cause Related campaigning. It's NOT philanthropy because philanthropy cannot be actively marketed.

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Jake Jorgovan

SEPTEMBER 7, 2022

If you’re looking to up your TikTok marketing game, you’re on the right page. But first: What Is TikTok Marketing and How Does It Work? TikTok marketing is the new hotness. If you can do all that, you’re well on your way to success with this new form of marketing. Don’t neglect TikTok Ads, either.

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PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. Now partner marketers can reap the amazing revenue growth opportunity that ABM gives us. Why is that?

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SEO Magazine

MARCH 25, 2024

This provides wide marketing opportunities. TikTok marketing isn’t just about ads but engaging through influencer partnerships too, ranging from subtle product placements to more overt sponsorships where influencers are compensated either monetarily or via goods and services. Fees per transaction are part of using TikTok Shop.

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ISTO / IEEE

JANUARY 29, 2024

Building a thriving industry community requires a strategic approach that combines marketing, public relations (PR), and event management. Understanding and communicating your goals will guide your marketing and PR efforts. By integrating Marketing, PR, and Event Management strategies, you can cultivate a thriving industry community.

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Jake Jorgovan

JANUARY 26, 2024

If you have a recruiting, headhunting, and executive search firm, a unique challenge emerges: differentiating your services in a market flooded with competition and rapidly evolving client needs. This article teaches you to: Craft a marketing plan that resonates with your target audience and sets you apart from competitors.

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CoSell

DECEMBER 31, 2020

Let’s look at a hands-on way to build a winning go-to-market strategy. In many sales organizations, we’re always talking about go-to-market strategies. Identifying Your B2B Segments Your go-to-market strategy all depends on your B2B segments that you’re focusing on. Each vertical market can have very different requirements.

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Stellar Partnerships

NOVEMBER 6, 2022

During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. Cause marketing has lost its lustre over recent years, as more innovative forms of partnerships have emerged. However cause marketing is still a useful part of the partnership mix if done well.

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