PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Ecosystems 240

Ecosystems 240

PartnerTap

JUNE 1, 2023

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

Ecosystems 231

Ecosystems Credit Collaboration 231

PartnerTap

JULY 11, 2023

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? Good news – the days of manually digging through partner spreadsheets are over. Too many times to count.

Successful channels 246

Successful channels Credit Ecosystems 246

Partner Path

SEPTEMBER 20, 2023

3 Steps to help partners expand your marketing reach. In our last annual webinar discussion between Diane Krakora and Jay McBain , Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.”

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147

Partner Path

OCTOBER 18, 2023

Follow 5 principles for a PRM that improves partner experience The new generation of partners are digital-first. From onboarding and enablement processes to opportunity registration and marketing, all partner information should be easily accessed from your partner portal/PRM (Partner Relationship Management) solution.

147

147

Partner Path

SEPTEMBER 13, 2022

We talk about partner profitability, partner ROI and partner economics ALL the time. A primer on the differences and why they’re all important. Here’s a plug for our webinar and a research report on these topics.) I often get asked: “Aren’t these the same thing?” To which I answer in classic consultant fashion: “Yes and no.”.

130

130

Chaneltivity

MARCH 25, 2024

Scaling partner relationship management isn’t just about throwing more budget at your program or hiring more headcount. It’s about paying close attention to your partners’ wants and needs, and scaling new tools and strategies to support them. You may also need new resources and collateral to support partners in new verticals.

Legal 98

Legal High tech Channel management Ecosystems 98

Partner Path

DECEMBER 13, 2023

Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, watch the video here.

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147

PartnerTap

NOVEMBER 12, 2020

If you want to gain access into key accounts, focusing on your partners is time well spent. However getting your partners to the point of sending you leads that garner successful business outcomes takes work. Your Partners are Your Best Prospects. Your partners are the gateway into multiple accounts.

Channels and alliances 242

Channels and alliances Alliance partnership Energy 242

Stellar Partnerships

JUNE 25, 2023

Your corporate partners also want to feel recognised and valued. They may demand a level of recognition or positioning that shuts out opportunities with new corporate partners. If you’re juggling competing partners, here are some things to consider. If you’re juggling competing partners, here are some things to consider.

Retail 130

Retail 130

PartnerTap

DECEMBER 14, 2023

TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.

High tech 147

High tech Ecosystems Engineering Strategic partnership 147

Partner Path

APRIL 14, 2023

The what, when, why and how of rewarding partners at the point of influence In our latest channel chief roundtable, we asked leading technology channel executives what was keeping them up at night. We don’t have all the answers, but we have thoughts on how to get you on the right track.

Channels and alliances 130

Channels and alliances 130

PartnerTap

FEBRUARY 27, 2023

There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster. When faced with such a steep climb, the best thing to do is lean into the headwinds locked arm-in-arm with your BEST partners. You know what I’m talking about.

Credit 245

Credit Collaboration Ecosystems 245

B Plans

JUNE 21, 2021

Why should you partner with other businesses? In fact, partnering with other organizations doesn’t always require extensive contractual arrangements at all. In fact, partnering with other organizations doesn’t always require extensive contractual arrangements at all. Of course, being open to partnering is one thing.

Legal 312

Legal Strategic partnership Collaboration Business partnerships 312

Partner Path

NOVEMBER 3, 2022

Customize your approach to European partners for better results. To most of you in our community (I hope), the news that Europe as a region is a different beast to North America – especially in terms of building an ecosystem of channel partners – is old news.

Ecosystems 130

Ecosystems 130

Peter Simoons

AUGUST 8, 2021

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner. The post Sharing Is the Foundation for Partnering appeared first on Simoons & Company.

246

246

ISTO / IEEE

MARCH 21, 2024

PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions.

Life science 147

Life science Legal Alliance management Ecosystems 147

Stellar Partnerships

FEBRUARY 26, 2023

Habitat for Humanity has a high demand for corporate volunteers and charges $5,000 per team, unless you’re a bigger corporate partner and then it’s included in the partnership. The post 3 ways to get more $$$ from your partners appeared first on Stellar Partnerships. If you want more cash from corporates, you’ll have to ask for it.

Engineering 236

Engineering 236

Channel Insider

MARCH 25, 2024

[link] OTAVA CEO TJ Houske explains what the company expects to see happen in 2024 as a new member of the by-invitation-only Broadcom Advantage Partner Program. The post Video: OTAVA CEO on Transition to Broadcom Partner Program appeared first on Channel Insider.

87

87

Partner Path

FEBRUARY 24, 2021

Partner Relationships Need a Personalized Touch, Even When You’re Not In-Person. Surprisingly, it wasn’t partner sales, additional enablement, driving customer adoption or even the plethora of small solution providers teetering on the edge of a pandemic-fueled extinction.

173

173

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Ecosystems 130

Ecosystems 130

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Ecosystems 130

Ecosystems 130

PartnerTap

SEPTEMBER 23, 2021

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. Co-Selling and Aligning with Your Ecosystem Partners.

Ecosystems 217

Ecosystems Collaboration 217

Partner Path

JANUARY 25, 2023

3 Reasons to Engage Partners in Customer Success We all know that customer success is important. In our recent study we highlight several ways to engage partners in customer success motions. In our recent study we highlight several ways to engage partners in customer success motions.

130

130

Channel Insider

JANUARY 9, 2024

Channel Insider: Partner POV is a brand new video and podcast series from Channel Insider. Want your solution provider business to be featured on Channel Insider: Partner POV? The post Welcome to Channel Insider: Partner POV appeared first on Channel Insider. You can expect answers to these questions, and many more, each week!

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91

PartnerTap

JUNE 1, 2023

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

Ecosystems 130

Ecosystems Credit Collaboration 130

Peter Simoons

MAY 7, 2023

Clear communication helps to build trust and understanding between partners. We assume we have communicated our message and that our partner has the same understanding as we do of what we have written. Get To Know Your Partner Communication tends to get better or easier when we start to know our partner better.

130

130

Mindmatrix

APRIL 25, 2024

For organizations that rely on the channel based sales model success depends on effective communication, understanding, and shared goals within the partner ecosystem. Neglecting Partner Training Every successful partnership thrives on effective communication and understanding.

Ecosystems 45

Ecosystems Collaboration 45

Peter Simoons

MARCH 14, 2023

An essential part of creating a solid foundation is conducting proper partner analysis. In many cases, the partner analysis process is skipped due to a number of reasons. However, like in mergers and acquisitions the due diligence or partner assessment phase is an essential part of the “dating” stage.

Alliance management 130

Alliance management Construction 130

PartnerTap

JULY 11, 2023

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? Good news – the days of manually digging through partner spreadsheets are over. Too many times to count.

Successful channels 130

Successful channels Credit Ecosystems 130

Partner Path

FEBRUARY 8, 2023

Set goals and expectations to make partners happier (and more productive) Do you ever think about how influential partners are to your customers? Solution providers (partners) have a lot of power in the vendor/customer/partner relationship. Those people are your partners. I mean, really think about it?

130

130

Channel Insider

MARCH 15, 2024

After the VMware partner program ended in February following the cloud computing company’s acquisition by Broadcom, competing vendors are seeing an increase in business opportunities as many partners are left with a gap in their portfolios. One of those vendors is Scale Computing.

108

108

Channel Insider

MARCH 13, 2024

By far, the most popular and talked about topic at Channel Partners Conference & Expo 2024 is AI. The post Video: AI Dominates Conversations at Channel Partners Conference and Expo 2024 appeared first on Channel Insider. Additionally, the panelists each said the AI experience is only going to get more personal for customers.

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91

PartnerTap

SEPTEMBER 10, 2020

Secrets to Enterprise Sales Success: Working With Partners. Leveraging Partner Ecosystems. Leveraging partner ecosystems to unlock value and accelerate growth. . In a market downturn, it’s best to utilize your partner ecosystems. Clearly, companies that leverage their partner ecosystems will do okay.

Ecosystems 237

Ecosystems Channel management Utilities 237