Crossbeam Blog

MARCH 30, 2021

A partner-influenced deal is when a partner helps you advance or close an existing deal in your pipeline. When you understand how partners can influence your deals, you’ll be better prepared to: Sounds simple, but the word “helps” means different things to different people.

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CoSell

APRIL 13, 2021

With the many changes, we’ve been facing in the world and our work, finding things we can influence and control helps to reduce stress. We are working remotely. Yes, it’s true. We can expect this to continue for some time. And, yes, it’s true. We need to make sales more human. It’s safer. It’s more cost-effective. It’s more cost-effective.

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Impact

AUGUST 18, 2022

However, B2B brands also tend to stick with what they know, typically focusing on a narrow range of upper-funnel content and referral partners. If upper funnel has been your primary marketing strategy, you’re probably missing out on a great growth opportunity by leaving out the lower funnel traditional affiliates.

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Impact

MAY 12, 2022

Affiliate metrics play a key role in future decisions to help optimize your business and better inform your partners. Revenues and commissions both showed slight improvement. Revenues and commissions peaked in December 2021, increasing 150 percent from the start of 2020. However, the path ahead for many brands remains uncertain.

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Impact

JANUARY 9, 2023

More marketers are shifting their traditional advertising budget to low-stakes, high-payout revenue from social commerce. More marketers are shifting their traditional advertising budget to low-stakes, high-payout revenue from social commerce. TikTok holds a significant lead over Instagram and Facebook when it comes to commerce.

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ITA Group

MAY 13, 2021

The difference ITA Group brings to the table is we take a more three dimensional view of this map. The difference ITA Group brings to the table is we take a more three dimensional view of this map. Each stop along the map showcases the journeys for the Brand, the Consumer, the Employee and the Channel. So, here we go.

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TIM Review

APRIL 1, 2021

Moreover, characteristics specific to the B2B market influence how business experiments are designed. Recently, the COVID-19 pandemic has limited personal contact with customers, and thus influenced the methodology of this research. The true method of knowledge is experiment. William Blake. Poet, painter and inventor. Introduction.

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