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How to source and close new logo accounts with partners

PartnerTap

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? We call this digging for gold by hand. These efforts are often highly manual and very tactical.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

Over the past year we heard the announcements from companies about their moves to “partner-first” or “channel-first” strategies. We also have an 11-Step Co-Selling Transformation Playbook to help enterprises get their sales transformation right. Companies that don’t modernize their sales playbooks won’t survive.

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The PartnerTap Story: A Company Built to Last

PartnerTap

PartnerTap was a highly sought-after solution in 2020 and 2021. This new way of working required a solution that would align account teams virtually, and drive revenue with the click of a button. This new way of working required a solution that would align account teams virtually, and drive revenue with the click of a button.

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Enterprise Go-to-Market in 2023: Sell With Your Best Partners

PartnerTap

Channel and sales leaders are facing a tough market in 2023. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster. Focus on your best partners Not every partner is equal.

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Go Beyond Random Acts of Co-Sell

PartnerTap

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys.

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OTAVA’s New Continuous Security Posture Framework Explained

Channel Insider

In a special two-part episode of Channel Insider: Partner POV, host Katie Bavoso spoke with TJ Houske, CEO of OTAVA, about the introduction of the company’s new S.E.C.U.R.E. Undo: BaaS (backup as a service) and DPaaS (data protection as a service). framework and its focus on AI security. The components of the S.E.C.U.R.E.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

“ Digital transformation is not a product or a solution. We are in a crucial moment for enterprise business leaders. The Pandemic has only increased the speed at which digitization revolutionizes the way we partner. It is imperative that we reshape our channel cultures now, so we don’t fall behind our competitors.