Remove what-we-do event-marketing event-sponsorship
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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

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One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher

ITA Group

One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher. When operating an event nothing is more important than trusting those you work with. Event teams and their partners spend a lot of time together! He was also a marketing manager for the Life Sciences group at Microsoft Corporation.

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The accidental partnership executive

Stellar Partnerships

What do you want to be when you grow up? How on earth do you know? A better question would be to ask what you love doing and what makes you happy. If you’re an accidental partnership executive, how do you build on your existing skills and turn them into partnership superpowers? The corporate escapee.

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New Event Technology Our Experts Are Excited About

ITA Group

New Event Technology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?

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Best Practices for Hosting a Channel Partner Summit & Other Partner Events

ITA Group

Best Practices for Hosting a Channel Partner Summit & Other Partner Events. Building relationships is the crux of all indirect channel efforts—whether it’s done through field and account managers, marketing efforts or channel program elements. Events are a powerful way to strengthen relationships and develop brand advocates.

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The power of niche: How to get brand deals as a small influencer

Impact

Content creators are more vital to brands’ marketing strategies than ever. Being a small influencer isn’t a weakness—it might be exactly what a brand is looking for. Be proactive: Only five percent of brands want to recruit creators, so you do them a favor by reaching out. But can you get brand deals as a small influencer?

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Qualified Sponsorship Payments, UBIT, and Social Media – A Reminder For Nonprofits

Pearlman + Pearlman

Take care that messages delivered at live events, in print, and online are consistent with the IRS rules regarding qualified sponsorships to avoid triggering unintended tax consequences for nonprofits. What are Qualified Sponsorship Payments? These collaborations may take a number of forms.