Impact

DECEMBER 7, 2023

Rewarding customer advocates can lead to repeat business and a stronger community connection. But how do you transform casual customers into loyal champions of your brand? Whether through a seamless website, exceptional customer service, or a product that exceeds what they anticipated, the goal is to forge a bond beyond a transaction.

Utilities 52

Utilities 52

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? There is just one way to decide what is most suitable for you and your spouse. We look at different channel partnerships. There’s more than ten flavours available, with a lot of blurs between them.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

ITA Group

FEBRUARY 15, 2021

How to Create Relevance & Personalization in Channel Partner Programs. If you could build a channel partner program in a perfect world—one where money was no object, resources were abundant and everyone got what they wanted—personalization would be woven into the very fabric of a program’s creation and purpose.

84

84

Chaneltivity

OCTOBER 26, 2023

Offering engaging incentives motivates partners to bring you more leads, which scores you more sales. Keep reading for a refresher on partner engagement and to gain five strategies for achieving and maintaining it over time from six partner program veterans. What is Partner Engagement? And that doesn’t happen overnight.

Collaboration 52

Collaboration Engineering 52

ITA Group

MAY 20, 2021

Distributor Incentive Program Ideas & Examples. As we look to the future of distributor incentive programs, we should factor in not only what we know to be best practices, but also adjust and adapt to the ever-changing landscape in which they operate. Program design.

Construction 68

Construction 68

ITA Group

MARCH 24, 2022

Channel Partner Incentive Platforms. A Single Partner Incentive Platform for All Audiences. Home-grown technology, inflexible SaaS solutions and stand-alone incentive programs are often clunky and difficult to drive engagement among different audiences. Field-Level Programs. Sales Incentives. Request a Demo.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration 52

Channel Incentive Best Practices

MAY 27, 2021

Vendor partner bases vary in size and complexity, from tens of partners to thousands, and from running a single incentive program to multiple programs at one time. There can be many moving parts, which means it is impossible to apply a one-size-fits-all approach to incentives. Track Channel Incentives.

Successful channels 52

Successful channels Channel strategies 52

ITA Group

SEPTEMBER 21, 2021

The best channel incentive programs identify and replicate their best partners. So, how do you improve channel partner engagement? Partner with a channel incentive company to provide relevant solutions for all roles that reward for both sales and non-sales behaviors. Incentives & Rewards. Let's Talk.

Ecosystems 52

Ecosystems Banking Channel strategies 52

ITA Group

MARCH 24, 2022

How to Evolve Partner Program Levels & Tiers. Can we ever move away from it? The answers depend on how the partners use the program, focus the program on specific areas, structure the tiers, and utilize program tools to make effective changes. Why Partner Program Tiers Need to Evolve. Should it be relevant?

Partnering capability and readiness 78

Partnering capability and readiness Utilities Ecosystems 78

Magnetrix

NOVEMBER 18, 2021

What can channel leaders do to make partners feel included and seen? Structure channel program’s rules to fit your needs – not too easy, not too hard for partners. Do you really want channel partners who are thinking of leaving? Implementing partner incentives and rewards. Introduction.

Channels and alliances 96

Channels and alliances Channel strategies Growth partners 96

Impact

OCTOBER 12, 2023

Key takeaways from this blog Card-linked offers (CLO) provide a unique opportunity for brands to reward consumers directly through their credit or debit cards. These offers allow brands and publishers to reward consumers directly to their credit or debit card accounts for purchasing certain products and services.

Credit 52

Credit Banking Collaboration Business development 52

ITA Group

APRIL 8, 2021

Examples of Adding Personalization to Channel Incentive Programs. Personalization is one of the ways to make a stellar partner experience inside your program. The more relevant and tailored you can make things to that person in your partner program, the better experience they’ll have. Promotions.

60

60

ITA Group

DECEMBER 3, 2020

A loyal customer, on the other hand, will buy from you again and encourage others to do the same. The Importance of B2B Customer Loyalty Program. The Best B2B Loyalty Programs Do the Research. The quickest way to find the things that will win the hearts and minds of your customers is to do the research.

Credit 69

Credit 69

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? Many partners do not focus on verticals; they focus on micro-specialties. What is partner scoring?

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

ITA Group

JANUARY 13, 2022

Launching or assessing an active channel incentive program includes many considerations, from evaluating different earning structure concepts, to mapping out an effective communication strategy, to deciding on the right mix of motivational awards—just to name just a few. If this sounds like your program, then it’s time for a change.

61

61

Chaneltivity

NOVEMBER 29, 2023

Solidify Your Partner Program It seems silly to put this first — if you have a PRM, you presumably have a partner program. But not all partner programs are as nailed down as they need to be. Beyond that, you’ll need to know how your partner program works internally. What is the prospective partner approval process?

High tech 52

High tech Engineering Collaboration 52

Channel Incentive Best Practices

NOVEMBER 11, 2020

In part one of this series on channel data, we took a broad look at the need for a Channel Data Strategy and explored where the responsibility for this lay. As such, we’re going to take a deeper look at what data is required; how to collect it; and then what to do with it. What is POS Data.

Partnering capability and readiness 58

Partnering capability and readiness Credit Engineering 58

Impact

MARCH 20, 2024

The fusion of affiliate-driven traffic and influencer trust creates a powerful pathway to broaden reach, enhance credibility, and speed up conversions at every interaction point—ultimately linking the entire customer journey. Competition for consumers’ attention and engagement is fierce.

Credit 52

Credit Collaboration 52

ITA Group

DECEMBER 16, 2020

And yet, it took a pandemic to truly accelerate improvements to employee experience programs around the world and transform the way most people work day to day. While many of us are used to well-equipped offices—and whether we were ready or not—COVID-19 has transitioned many companies to enable remote work at scale.

61

61

Impact

MARCH 31, 2021

Colorado’s Ibotta is a free cashback rewards and payments app that partners with more than 1,500 brands and retailers on desktop and mobile. We wanted to find out what makes them tick, why they’ve grown so much in the past decade, and where they see the affiliate sector heading next. We have great content and offers.

Retail 52

Retail Banking Strategic partnership Business development 52

SFE Partners

FEBRUARY 26, 2023

We’ll look at how customer retention impacts a business, why it’s essential, and the strategies that can help create loyal customers. What is Customer Retention? Before we look at customer retention strategies, let’s define customer retention.

Credit 40

Credit Collaboration 40

Chaneltivity

FEBRUARY 28, 2024

And with the help of partnership pros, we explain which companies typically pursue them, and share the advantages and disadvantages of each. But before we jump in, let’s review why engaging with different types of partners is worth your time. Doing so requires significant planning and effort. That’s fair.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Integration partnership 52

PLM Alliances

AUGUST 21, 2022

It is essential to review, analyze, and benchmark your teams’ and programs’ performance regularly and can be done using a model that examines 18 points of execution across six primary areas: Are you set up to reach your strategic objectives? Capacity planning: Do your existing partners deliver enough sales velocity to hit your targets?

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Chaneltivity

AUGUST 22, 2023

Most partner program problems are actually partner recruiting problems. Below, we outline what good partner recruiting is and share 5 steps to refine your strategy — complete with advice from three channel leaders. What is Partner Recruiting, and Why is it Important? Half the partners in your portal are inactive.

Ecosystems 52

Ecosystems 52

Magnetrix

APRIL 7, 2022

Figure out what you can do to make your partners succeed. Partner incentives, spiffs and rewards - what’s the best approach? Partner incentives, spiffs and rewards - what’s the best approach? Find out what’s worked in the past for your partners. Integrity is critical.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

PLM Alliances

JUNE 8, 2020

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? Many partners do not focus on verticals; they focus on micro-specialties. What is partner scoring?

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

ITA Group

JUNE 10, 2021

If you have been following along with us, you’ve read our customer experience articles on Loyalty Programs vs. Incentives , Goals of a Loyalty Program and How to Design a Loyalty Program but there is one more piece that is a critical part of the process—measuring success. Do you want to grow or maintain a customer?

Utilities 92

Utilities 92

Impact

NOVEMBER 3, 2021

The best approach to creating an effective influencer program is to take the time to analyze your partnership and choose the optimal structure for both parties. Brands rewarded influencers with money or gifts to feature their products in their videos. In other words: personalize and customize. Tomorrow’s influencer payments.

Credit 59

Credit Partnering capability and readiness Collaboration Fintech 59

PLM Alliances

JUNE 8, 2020

At The Spur Group, we have helped many clients with this exercise, and we’ve distilled down the process to some critical elements. You can use it to figure out whether the necessary capacity is best gained by adding partners, shifting sales mix to a new channel, or driving growth within your partner base. The Five Cs Model.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Impact

NOVEMBER 3, 2021

The best approach to creating an effective influencer program is to take the time to analyze your partnership and choose the optimal structure for both parties. Brands rewarded influencers with money or gifts to feature their products in their videos. In other words: personalize and customize. Tomorrow’s influencer payments.

Credit 52

Credit Partnering capability and readiness Collaboration Fintech 52

PLM Alliances

MARCH 29, 2023

However, there’s tons of ways to keep your partner program competitive in 2023 by thinking outside of the box. Kate specializes in initiatives related to SaaS and cloud ecosystem management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation.

Ecosystems 52

Ecosystems Channels and alliances System integrators Alliance strategy 52

Magnetrix

DECEMBER 28, 2020

Read on for a full breakdown on what partner relationship management software is, its key features, the benefits it can bring to your business, and even how to select the right one for you. What is PRM software? What does a PRM software do? What are the benefits of PRM software?

Partnering capability and readiness 77

Partnering capability and readiness Channel management Collaboration Business partnerships 77

PLM Alliances

JUNE 3, 2020

They are founded on an idea—a new way of doing something. Where they do fight, they compete on price (driven by operational scale), habit (my family has always used Tide) or point-level differentiation (smells better or brighter whites). The new idea redefined customer expectations, and in doing so, redefines the market.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

PLM Alliances

MAY 16, 2020

What is the objective of recruitment? Do I have the right partner? Before we get into what you should be doing with the best practices, let’s cover off on the five traps of partner recruitment. It is easy to show dramatic sales growth if the original sales base is very low. Define Your Need.

Energy 52

Energy Business development 52

ITA Group

MAY 13, 2021

So, here we go. I’ll be succinct: We take an enterprise view, not just a singular problem view (although we can easily address point in time solutions to specific problems). A lot of what people perceive as problems are really outcomes. We are an engagement company. That’s how we extend lifetime value.

Credit 62

Credit Finance 62

PLM Alliances

JUNE 8, 2020

It is essential to review, analyze, and benchmark your teams’ and programs’ performance regularly and can be done using a model that examines 18 points of execution across six primary areas: Are you set up to reach your strategic objectives? Capacity planning: Do your existing partners deliver enough sales velocity to hit your targets?

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Phoenix Consulting Group

AUGUST 25, 2020

Have you rethought your partner ecosystem strategy in terms of what new opportunities lie ahead? We can assume that business as usual is not going to work in today’s volatile business climate because business has become unusual. Leverage the benefits of shared costs and shared rewards.

Ecosystems 59

Ecosystems Co-Alliance Alliance strategy Retail 59