Chaneltivity

JANUARY 29, 2024

Because referrals are an instant win-win: your partner helps one of their customers, and your company gets a sale. How do you source referral partners you can actually count on? How do you keep leads coming? What is Referral Management? Check out our blog post — Partner Recruiting: What It Is and How To Do It.

Energy 52

Energy Engineering Channel management 52

Stellar Partnerships

MAY 28, 2023

History books are full of things we once thought to be true but are actually false. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. Size is less important than clarity on your value proposition and what you need from a partner.

Corporate partnerships 130

Corporate partnerships Engineering 130

Chaneltivity

MARCH 25, 2024

As your program grows, the new partners you onboard may have different expectations, forcing you to rethink your incentive structure. What is partner relationship management? For more ideas to boost engagement, check out Partner Engagement: What It Is and How to Improve It. Do you need partners in a new vertical or region?

Legal 98

Legal High tech Channel management Ecosystems 98

ITA Group

FEBRUARY 1, 2022

Defining the Types of Incentives. With all the terms regularly referenced when talking incentives, figuring out what to use when and what it’s called can seem daunting. How do you define incentive? An incentive is an award that motivates or drives an individual to do something or behave in a certain way.

Credit 76

Credit 76

Mindmatrix

MARCH 4, 2024

This blog explores the complexity of modern channel sales dynamics and how they impact channel partner relationships among OEMs, distributors, tech partners, referral partners, and resellers in the tech sector. Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships?

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 13, 2023

This meteoric rise validates a profound shift in how we connect, communicate, and convert. Most influencers we partnered with around 2017-18 for a client’s influencer program already had large audiences. What separates a creator-first affiliate program from a traditional affiliate program? billion recorded in 2020.

Retail 98

Retail Legal Collaboration Growth partners 98

ITA Group

SEPTEMBER 23, 2021

The Value of Strategic Channel Incentives: Moving Beyond a Flat SPIFF Program. Part one of a two-article series focused on strategic channel incentives explores the benefits, including better outcomes and increased revenue, of moving beyond a flat SPIFF program. Growing Sales With Fixed Demand. How much would you pay?”.

84

84

Channel Insider

MARCH 7, 2024

AEC Group prides itself on taking a holistic approach to the value-added reseller (VAR) process, ranging from the sale of materials to delivery and lifecycle management, to increasingly providing managed services. We’re not beholden to the OEM,” he said. “We’re We’re beholden to the customer.

Channels and alliances 88

Channels and alliances System integrators Alliance partnership Engineering 88

IBM Business Partners

APRIL 13, 2023

Thanks to each of our partners and the many IBMers working alongside them, we’ve accomplished some incredible things. Here are some key takeaways on just how far we’ve come together. This is why we have accelerated the expansion of our ecosystem and taken major steps to make it easier for partners to work with IBM.

Ecosystems 78

Ecosystems Growth partners Engineering Collaboration 78

Tackle.io

OCTOBER 20, 2023

The upshot of this is that Cloud Providers are now doubling down on co-sell and Marketplace too, working on new programs, incentives, and ways to improve processes and add inherent value. Building Cloud GTM into the organization’s structure is exactly what has helped CrowdStrike become successful.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

CoSell

AUGUST 5, 2020

Using co-selling to develop referral sales is a smart strategy. How to Anticipate and Boost Success When we think of partner co-selling, it’s hard to resist the urge to go out and get people who would like to be part of your winning strategy. However, many organizations fail to do this from the outset. Familiar, right?

Collaboration 130

Collaboration Energy 130

ITA Group

NOVEMBER 4, 2021

Let’s explore what’s happening with the supply chain and the ripple effects it’s having on channel programs, partners and the people who buy from them. But first—what gives? Research shows employees across all job types are searching for a sense of personal and collective purpose in the work they do. Delays Caused by Logistics.

Construction 92

Construction Retail Government 92

CoSell

JULY 13, 2020

As sales leaders, we’re always looking for ways to expand our ability to connect the dots for the real, sustainable, transformative opportunity. As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Ecosystems 130

Tackle.io

DECEMBER 8, 2023

Time and time again when meeting with ISVs, this question is posed: What do I do about Marketplace listing fees? That said, at Tackle I work with hundreds of ISVs to scale their Cloud GTM, and before joining Tackle I helped my last organization build a Marketplace sales channel from $0 to over $100M. In reality, nope.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Engineering 52

ITA Group

AUGUST 11, 2022

For partners, however, your program and brand are just a small portion of what they do day in and day out. Two common questions are “How can we increase engagement in partners who already work with us?” Two common questions are “How can we increase engagement in partners who already work with us?”

Ecosystems 74

Ecosystems Collaboration 74

Frost & Sullivan

OCTOBER 15, 2023

Retail sales show growth in all major segments according to FADA’s latest figures. Do you think these trends will continue? Urban India is back on track, and the growing need for personalized mobility has taken the front seat, driving passenger vehicle (PV) sales. The vehicle subscription model is also in the spotlight.

Retail 52

Retail Government Collaboration Strategic alliances 52

ITA Group

FEBRUARY 10, 2022

5 Reasons to Be Excited About Incentive Travel in 2022. As soon as the new year started, I felt my adrenaline rising and my mind racing about what incentive travel adventures lay ahead of me. It’s the reason I fell in love with incentive travel in the first place. What’s different about 2022? In a good way.

Energy 71

Energy 71

ITA Group

SEPTEMBER 9, 2021

Incentive Program Ideas for Insurance CSRs. The shift to treating customers as a recurring relationship (think service sale rather than a transaction). When you think about how much these roles touch, it’s amazing more incentives aren’t targeted towards these people. Handling policy sales. CSR Incentive Program Examples.

Insurance 67

Insurance 67

Channel Incentive Best Practices

NOVEMBER 26, 2020

In part one of this blog series on Channel Data, we took a broad look at the need for a Channel Data Strategy along with POS Data – what it is, how to collect it and what to do with it! In essence, from resellers to influencers, and that this somehow negates the need for incentives and promotions.

Ecosystems 98

Ecosystems Engineering 98

CoSell

AUGUST 7, 2020

Looking for a killer sales territory plan? When it comes to Territory Planning, some sales managers roll their eyes and groan, “Not that again!” But other salespeople are keen to get the data, do the analysis, and reap the rewards. Let’s see what Paul does. Do a SPOT Analysis No doubt, you know about SWOT analysis.

Collaboration 130

Collaboration 130

ITA Group

JUNE 2, 2022

What drives motivation and behavior is a sense of recognition and competition. Savvy incentive programs address this by adding gamification to their strategy to help increase engagement, create a sense of community and boost brand loyalty. What is Gamification? Do not pass go. Do not collect $200.”.

Insurance 65

Insurance 65

Chaneltivity

OCTOBER 26, 2023

Partner engagement is the antidote to low brand exposure, customer churn, and slow sales. Offering engaging incentives motivates partners to bring you more leads, which scores you more sales. Offering engaging incentives motivates partners to bring you more leads, which scores you more sales.

Collaboration 52

Collaboration Engineering 52

ITA Group

MARCH 24, 2022

Channel Partner Incentive Platforms. A Single Partner Incentive Platform for All Audiences. Home-grown technology, inflexible SaaS solutions and stand-alone incentive programs are often clunky and difficult to drive engagement among different audiences. Sales Incentives. Thu, 03/24/2022 - 13:33. Request a Demo.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration 52

ITA Group

MAY 20, 2021

Distributor Incentive Program Ideas & Examples. As we look to the future of distributor incentive programs, we should factor in not only what we know to be best practices, but also adjust and adapt to the ever-changing landscape in which they operate. Those layers include: People. Operations Communications.

Construction 68

Construction 68

Channel Incentive Best Practices

APRIL 8, 2021

However, everybody has a different idea of what constitutes a successful relationship. What does partner success look like? Understanding and defining what partner success looks like for the different players is something with which vendors continue to struggle. Definition of Partner Success.

Energy 81

Energy Successful channels Channel management Ecosystems 81

ITA Group

SEPTEMBER 21, 2021

The best channel incentive programs identify and replicate their best partners. So, how do you improve channel partner engagement? Partner with a channel incentive company to provide relevant solutions for all roles that reward for both sales and non-sales behaviors. Incentives & Rewards. Let's Talk.

Ecosystems 52

Ecosystems Banking Channel strategies 52

Mindmatrix

FEBRUARY 7, 2022

What is PRM? A PRM is the abbreviation for partner relationship management which primarily refers to software used to manage partnerships, organize and orchestrate data, store and share assets, and track sales transactions between a company and its strategic alliances. It can benefit you and your partners in a multitude of ways.

Channels and alliances 96

Channels and alliances Co-Alliance Strategic alliances Collaboration 96

CoSell

JUNE 30, 2021

To give you a head start, we interviewed 6 top sales leaders. Jon Parisi, VP, Sales, Observe While we often think about trust in personal relationships, it is absolutely crucial for building trust with external partners. Saying what you mean. Doing what you say. Many of the same guidelines apply.

Collaboration 130

Collaboration Energy 130

Jake Jorgovan

JANUARY 14, 2020

My hopes with this post are to share some of the lessons I learned, as well as shed some insight into the process I went through, and what I would do differently in the future. One way to do that was to build out new service offerings, but that sounded exhausting to me. Imagine reconciling 2 years of transactions at once.

Energy 246

Energy 246

ITA Group

APRIL 5, 2022

5 Ways to Enable Channel Sales & Account Managers. Channel Sales Managers (CSM). Partner Sales Managers (PSM). Regional Sales Managers (RSM). So why do these roles tend to go unnoticed in channel programs? And how can you better support and enable them to impact sales and participation?

Utilities 67

Utilities 67

Chaneltivity

JULY 31, 2023

Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line? To answer these tough questions, we solicited the help of seven seasoned experts who’ve been in those shoes before.

Channel management 52

Channel management 52

Impact

DECEMBER 7, 2023

Integrating customer advocacy into the sales strategy can lead to more effective customer relationship building and increased sales performance. But how do you transform casual customers into loyal champions of your brand? Surpassing customer expectations also means moving the focus from making a sale to creating a relationship.

Utilities 52

Utilities 52

Chaneltivity

JULY 31, 2023

Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line? To answer these tough questions, we solicited the help of six seasoned experts who’ve been in those shoes before.

Channel management 52

Channel management 52

ITA Group

JANUARY 14, 2021

What Does 2021 Hold for Those Who Want to Build the Best Channel Partner Programs? That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. How all these pieces fit together holistically from start to finish is where we see investments being made.

Telecommunications 66

Telecommunications Retail Channel management 66

Magnetrix

NOVEMBER 18, 2021

What can channel leaders do to make partners feel included and seen? Breeding trust in channel partners when there’s competition from direct sales team. Do you really want channel partners who are thinking of leaving? Implementing partner incentives and rewards. Margolis’ channel sales background.

Channels and alliances 96

Channels and alliances Channel strategies Growth partners 96

Tackle.io

JANUARY 5, 2023

Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership. . This is what we call the “better together” story.

Collaboration 59

Collaboration Credit Ecosystems Utilities 59

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. When faced with such a steep climb, the best thing to do is lean into the headwinds locked arm-in-arm with your BEST partners. To do more with less you’ll need to automate, automate, automate. You know what I’m talking about.

Credit 100

Credit Collaboration Ecosystems 100