Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre.

Legal 130

Legal 130

Jake Jorgovan

SEPTEMBER 29, 2022

What makes a great podcast? We would argue that it all comes down to the guests. What Is the Goal of Your Podcast? If you’re planning a podcast, the first thing to decide on is what you aim to accomplish. As a CEO or head of marketing, how do you ensure you meet your podcast goals? What Is Guest Scheduling?

Legal 130

Legal Finance 130

PartnerTap

JANUARY 17, 2024

Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies. Buyers no longer want to: Sift through pages of search results and marketing content to come up with a list of options to consider.

System integrators 147

System integrators Ecosystems Collaboration 147

Jake Jorgovan

AUGUST 31, 2021

We would make a list of companies to call and, sitting there with our lists, we would make those calls with a lot of guesswork and hopeful thinking. What is intent data? Some of the most typical information that intent data provides: Who they are, what they do, and what company they are from.

Engineering 246

Engineering Legal Utilities Ecosystems 246

Stellar Partnerships

AUGUST 24, 2023

We recently had a conversation with Roger from Bupa about their ESG and partnership efforts. Roger: I lead the sustainability efforts across what we call Bupa Asia Pacific- Australia, New Zealand, and Hong Kong markets. Within that, we also do a lot of work on sustainable healthcare.

Government 130

Government Banking Legal Collaboration 130

Stellar Partnerships

FEBRUARY 26, 2024

We have no budget. Yes, you do. What they’re really saying is ‘I don’t think it’s important to spend my money in this way’. You can only do that when you fully understand what’s motivating them. What have they done to fix those top 3 issues themselves? You’re just choosing to spend it elsewhere.

Corporate partnerships 100

Corporate partnerships Government Partnership management 100

SEO Magazine

APRIL 10, 2024

Today, as we step deeper into the digital age, SEO planning has changed. It looks at big heaps of data and learns what works best. One key way it does this is by using NLP, a smart tool that lets computers understand us better and make stuff we find clear and fun to read about different topics quickly. This is because of AI.

Engineering 102

Engineering 102

SEO Magazine

MARCH 19, 2024

AI is changing how we market jobs. AI helps do this better on many fronts. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. They learn what works best in attracting people based on past actions.

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Jake Jorgovan

MARCH 1, 2022

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. Then, we delve into more advanced topics like guest outreach, promotion, and more. What Is B2B Podcasting? You can do your shows solo, with a panel, or with guests.

Energy 244

Energy Finance Collaboration 244

SEO Magazine

MARCH 16, 2024

In the ever-evolving landscape of digital marketing, achieving prominence in search engine results can significantly enhance a brand’s visibility and profitability. Project Overview In this project, we tackled the issue of low visibility online. We faced tough competition online, making it hard for us to stand out.

Engineering 105

Engineering 105

Chaneltivity

MARCH 25, 2024

What is partner relationship management? For more ideas to boost engagement, check out Partner Engagement: What It Is and How to Improve It. Can you team and technology handle a doubling or tripling of deal registrations or do you have a lot of manual or ad-hoc procedures that will create bottlenecks?

Legal 98

Legal High tech Channel management Ecosystems 98

Jake Jorgovan

JULY 6, 2021

How can you find a lead generation company that actually knows what it’s doing and can be counted on to bring new business to your sales pipeline? We’ve used our resources to generate a list of the best lead generation agencies—with proven results and not just hot air—and we’ll give a quick summary of what each has to offer.

Utilities 246

Utilities Insurance Engineering Collaboration 246

SEO Magazine

APRIL 13, 2024

Now, we sit on a gold mine of info that can shape better strategies for websites to rank high on search engines. It also manages large volumes of data efficiently, which lets businesses measure how successful their marketing efforts were with precision. In today’s world, data plays a big role. SEO is no different.

Engineering 105

Engineering Ecosystems 105

PartnerTap

JANUARY 10, 2024

It’s been broken for a while, but the market volatility and slowdowns in corporate purchases last year masked two bigger problems facing every B2B sales team. Every B2B company I talk with says “yeah – we co-sell”, but when I dig into it, what they’re really doing are just random acts of co-selling. But it’s not easy.

Credit 130

Credit Collaboration Engineering Strategic partnership 130

INSEAD Knowledge

MARCH 5, 2024

However, our research would argue that it is the (often unconscious) responses to the behaviour of others that determine who dominates in any interaction. We discovered that successful outcomes do not follow a linear process. This is what sociologist Erving Goffman describes as “interaction order”.

Credit 108

Credit 108

Jake Jorgovan

MARCH 25, 2024

SEOReseller : Offers comprehensive White Label SEO services with a focus on technical and marketing expertise, aiming to boost online visibility and provide measurable ROI through strategic keyword optimization and effective content marketing strategies. You can focus on what you do best while leaving the SEO heavy lifting to the pros.

Partnering capability and readiness 130

Partnering capability and readiness Engineering Finance Law firms 130

SEO Magazine

JANUARY 10, 2024

Learn how artificial intelligence can refine keyword research, content creation, and user experience to bolster search engine rankings. Now, it’s all about what the user wants. For you in digital marketing or optimization for search engines : remember how essential engaging users is? What does all this mean for you?

Engineering 105

Engineering Banking 105

Stellar Partnerships

JUNE 12, 2023

“Truth between candid minds can never do harm” Thomas Jefferson Next year I’ll celebrate my 30 th wedding anniversary with my beloved husband. In the early months of dating, we asked a lot of questions to get to know each other. What’s your favourite food/ book/ film? Do you like dogs or cats? Which team do you support?

Banking 130

Banking Collaboration Government 130

Jake Jorgovan

JANUARY 26, 2024

If you have a recruiting, headhunting, and executive search firm, a unique challenge emerges: differentiating your services in a market flooded with competition and rapidly evolving client needs. This article teaches you to: Craft a marketing plan that resonates with your target audience and sets you apart from competitors.

Engineering 130

Engineering Utilities Finance Strategic partnership 130

Planview Blog

APRIL 15, 2024

“We’ve deployed two use cases. But what about a world where we might have 100,000?” Razat Gaurav, CEO of Planview, described how Planview surfaced AI use cases: “We leveraged one of our own tools called IdeaPlace to solicit all kinds of internal and external use cases from across our employee base.”

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Jake Jorgovan

MARCH 24, 2024

Here’s a breakdown of these core pillars: Market Competitiveness: Compensation must be competitive to attract and retain talent. Flexibility and Adaptability: A flexible compensation strategy can adapt to changing market conditions, business needs, and employee demographics.

Legal 130

Legal Insurance Retail Utilities 130

SEO Magazine

APRIL 22, 2024

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. Understanding AI Ethics in Marketing In marketing, AI ethics focuses on the right way to use smart machines. To do this well, work closely with those who know tech and law alike. Bias can slip in unnoticed but has big effects.

High tech 77

High tech Legal 77

Jake Jorgovan

FEBRUARY 26, 2024

Learn about their key services , from technical SEO to content marketing and beyond. Market Brew: An AI-driven SEO platform offering predictive modeling and optimization tools to effectively forecast and enhance search engine rankings. These results are a mix of in-depth keyword research, competitor analysis, and link-building.

Retail 130

Retail Engineering Finance Fintech 130

INSEAD Knowledge

FEBRUARY 4, 2024

Kindness has also been increasingly emphasised across various industries such as oil and gas, fashion and beauty, consulting, security, marketing, agriculture and banking, to name a few. The key questions are: “What is the dose?” and “How much and what kind of exercise?”As What is so special about giving half of what you have?

Banking 83

Banking 83

Jake Jorgovan

DECEMBER 17, 2023

There’s no denying we live in an increasingly data-driven world. To fully leverage HR analytics, it's imperative for you to have a comprehensive understanding of what HR analytics entails and its key components. Doing so improves your operational effectiveness and lets you adapt proactively to emerging trends.

Insurance 130

Insurance Utilities Construction Engineering 130

CoSell

JANUARY 12, 2021

With all the new advances in technology and software, we can work more efficiently than ever before. We can streamline sales techniques, and transform the selling process in ways our predecessors never could have envisioned. What do you notice? These days, we’re doing sales differently. What can we do instead?

Finance 242

Finance Strategic partnership Collaboration 242

SEO Magazine

MARCH 20, 2024

They’re what people now expect. What works wonders on Instagram might flop on LinkedIn because each has its vibe and user expectations. Dive deep into trends but make them align with what you offer. It’s finding those waves that back up what you stand for or sell in fresh ways. SEO isn’t only keywords.

Engineering 105

Engineering High tech Legal Energy 105

Jake Jorgovan

MARCH 25, 2024

Dental thought leaders are experts who stand at the forefront of dentistry, shaping its future with their innovative ideas and research. What you can learn from Stanley Bergman: By following Stanley Bergman, you can gain insights into the effective leadership and management of dentistry today. Who are Dental Thought Leaders?

Insurance 130

Insurance Banking Legal Collaboration 130

Stellar Partnerships

JUNE 19, 2022

Blue ocean strategy is a planning model that encourages corporates to create and capture uncontested market space rather than try to compete in the cutthroat and bloody price wars of the crowded market- the ‘red oceans’. You need to extend your research into a corporate’s ESG reporting and identify what’s missing.

Construction 130

Construction Engineering Business partnerships Government 130

SEO Magazine

JANUARY 12, 2024

As you dig into digital marketing, you face the challenge of blending automation with a personal touch. It’s easy to let AI do all the work and set up emails and chatbots, for example. When using AI in marketing, like automated ads, take time to think about what users want and how they act. What do they need from you?

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Jake Jorgovan

APRIL 14, 2020

They look at what we built and want to model something similar. In this post, I will share: Why I believe the outbound industry is evolving What I envision as the future of the industry in 3-5 years What to do about it 1. Tools like Mailshake , PersistIQ , and many others entered the market. Be careful.

Energy 246

Energy Business partnerships 246

Jake Jorgovan

SEPTEMBER 22, 2023

How Do Firms Help? These firms conduct market research, create bespoke compensation strategies, and offer governance advice. Compensation Benchmarking: Using extensive analytical resources, Meridian helps clients understand market trends by comparing their executive pay to that of similar companies. Cook & Co.,

Life science 130

Life science Government Value creation Insurance 130

PLM Alliances

APRIL 24, 2024

With an increasing need to do more with less, there has never been a better time for organizations to take advantage of revenue operations (RevOps). We define RevOps as a flexible system that integrates into your business model. In the third article of the series, we broke down our unique methodology for RevOps implementation.

Collaboration 52

Collaboration System integrators Government 52

SEO Magazine

MARCH 18, 2024

Dive into this guide to learn how shaping your own GPT model boosts impact far beyond what standard options offer, a surefire way to grab attention and keep it. These custom AI helpers not only save hours but also significantly improve how well sites do in searches, giving an edge over others still stuck on older methods.

Engineering 105

Engineering 105

Jake Jorgovan

APRIL 25, 2024

In this roundup, we explore the top 11 life science recruiters, headhunters, and executive search firms that have made a significant impact in connecting top talent with transformative roles across the industry. Moreover, these recruiters are equipped with the insights and tools to navigate the complexities of the life sciences market.

Life science 130

Life science Biotechnology Biotech Partnering capability and readiness 130

INSEAD Knowledge

MARCH 26, 2024

Losing much of what defines us while still possessing the energy and desire for a working life can be profoundly disorienting. Through our research and interactions with professionals navigating this shift, we have pinpointed four psychological mindsets associated with the transition to retirement.

Law firms 106

Law firms Construction Energy 106

Jake Jorgovan

FEBRUARY 27, 2024

International businesses struggle to make their mark because global markets and target audiences require different SEO strategies. Their remarkable achievement includes propelling inBeat’s global web presence from a modest 500 to an impressive 300,000 monthly visitors across diverse international markets.

Finance 130

Finance Retail Engineering Legal 130