Mon.Apr 29, 2024

Remove collaboration-partnering-capability-and-readiness
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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. An effective podcast marketing strategy is crucial for several reasons.

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Drive full-funnel results by integrating your influencer and affiliate marketing programs 

Impact

Key takeaways from this blog Integrating influencer and affiliate marketing programs presents a significant opportunity for brands to drive full-funnel results, leveraging influencers’ reach and engagement capabilities at the top of the funnel with the conversion power of affiliates at the bottom.