Sat.May 04, 2024 - Fri.May 10, 2024

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How to Buy Spotify Podcast Streams, Plays, Listeners, & Followers the Right Way

Jake Jorgovan

Building a dedicated Spotify audience is essential for podcasters eager to elevate their reach and impact. With Spotify being a leading audio platform, it offers unmatched access to millions of active listeners. However, standing out in a sea of content and competition is challenging, yet crucial for securing a loyal following. This article will guide you through key tactics to enhance your podcast's visibility and growth.

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Change is the Only Constant

EGA

The paradigm has shifted. The rate of change is nearly 200% faster than ever and expected to accelerate by 33% during ’24 – driven by technology advancements, geopolitics, and economics. Nearly half of global CEOs recognize they must transform or risk dying -within the decade. Over the past four years, digitalization, societal, and environmental [.] The post Change is the Only Constant appeared first on Executive Growth Alliance.

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3 ways to help corporates attract conscious consumers

Stellar Partnerships

Fifty years ago Milton Friedman declared that the primary purpose of business was to make profit. Milton didn’t reckon on the Millennials or Gen Z, who expect corporates to take the lead on important societal issues. Most importantly their brand loyalty depends on it. Look at the backlash for supermarkets over profiteering to see how quickly consumers can turn against brands.

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IBM Mainframe Skills Council brings the global community together to grow mainframe talent

IBM Business Partners

The global economy runs on transactions, and 70% of transactions by value run through an IBM Z® mainframe. Many of the world’s largest enterprises rely on IBM Z to support their core business, and by a process of continued innovation, IBM Z brings industry-first technologies to our clients with each new generation. Modern mainframe skills are critical as businesses implement AI, modernize their applications, integrate across the enterprise and continue digital transformation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Buy Podcast Plays, IAB Downloads, and Followers in a Legitimate Way

Jake Jorgovan

Podcast plays, IAB downloads and followers are the most important metrics in podcasting. The higher the metrics, the more successful and credible your podcast is. In my work at Content Allies , a top B2B podcast agency, and Listen Network , the leading podcast marketing agency, we optimize our services in building successful podcasts by driving these metrics using both paid and organic tactics.

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Melbourne’s Mantel Group Targets 275% Security Growth with Nick Ellsmore Hire

Channel Insider

Melbourne-based Mantel Group has announced the appointment of Nick Ellsmore to lead its cyber security capability, with the ambition of rapidly accelerating its capabilities in this area. Ellsmore is returning to cyber security after an eight-month career break. Prior to that, he was the SVP of Worldwide Consulting & Professional Services at Trustwave.

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Empowering security excellence: The dynamic partnership between FreeDivision and IBM

IBM Business Partners

In the ever-evolving landscape of cybersecurity, businesses are constantly seeking robust solutions to fortify their defenses and navigate the complex challenges posed by cyberthreats. FreeDivision, an IBM Business Partner, stands out in the field by understanding the local needs of its clients. Operating as a security service partner, FreeDivision leverages IBM’s endpoint detection and response (EDR) solution, IBM Security® QRadar® EDR, as part of its solution, freedivision.io,

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Top Finance, Banking, Accounting, & Fintech AI (Artificial Intelligence) Consultants, Companies, & Consulting Firms

Jake Jorgovan

Artificial intelligence is now fully a part of the finance, banking, accounting, and fintech industries, and it's revolutionizing how companies approach everything from risk assessment to customer service. These fields are rapidly adapting to the digital age, integrating AI to process large datasets, enhance financial forecasting, and automate mundane tasks.

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Leveraging the Multi-Generational Workforce to Gain Competitive Advantage

EGA

We stand at the precipice of a transformative era—a tipping point of change where six generations, spanning from the Silent Generation to Gen A (those as young as five years old,) hold a place, voice, and influence on society. This convergence of generations coincides with the rapid acceleration of technology, shaping how we live, [.] The post Leveraging the Multi-Generational Workforce to Gain Competitive Advantage appeared first on Executive Growth Alliance.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Video: ITsavvy Innovating the Retail Experience at Fresh Thyme Market

Channel Insider

The IT director of Fresh Thyme Market explains why he chooses to work with IT solution provider, ITsavvy. In part 1 of this episode of Channel Insider: Partner POV, host Katie Bavoso is joined by the director of IT for grocery store chain Fresh Thyme Market, Craig Diggs, and CEO of ITsavvy, Munu Ghandi. The two businesses partnered together when Diggs joined Fresh Thyme Market nearly one year ago.

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Helping enterprises across regulated industries leverage hybrid cloud and AI

IBM Business Partners

At IBM Cloud, we are committed to helping enterprises across industries leverage hybrid cloud and AI technologies to help them drive innovation. For true transformation to begin, we believe it is key to understand the unique challenges organizations are facing—whether it is keeping data secured, addressing data sovereignty requirements or speeding time to market to satisfy consumers.

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Mastering the Art of Enterprise Software Negotiations: A Step-by-Step Guide

Jake Jorgovan

Mastering enterprise software negotiations requires precision, strategy, and a deep understanding of your business needs. Each decision can significantly impact your organization’s technological capabilities and financial health. This guide provides a clear, step-by-step approach to navigating these complex discussions with vendors like Oracle, Workday, Microsoft, Salesforce, and SAP.

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NetSuite Awarded Frost & Sullivan’s 2024 Global Company of the Year Award for Leading Innovation in Cloud Business Management Solutions

Frost & Sullivan

San Antonio, TX — May 7, 2024 — Frost & Sullivan recently researched the cloud ERP market and, based on its findings, recognizes Oracle NetSuite with the Global Company of the Year Award. NetSuite is an integrated cloud business system that helps businesses simplify core processes, improve productivity, expand insights, and grow more efficiently.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Ntiva’s The Purple Guys Acquisition Heats Up the MSP Arena

Channel Insider

IT services company Ntiva finalized the acquisition of The Purple Guys (“TPG”), a regional IT services firm that under the stewardship of Kian Capital Partners established itself as a formidable MSP operating throughout the Central and Southern United States. The acquisition was finalized last week and signals the emergence of one of the industry’s largest and most specialized MSPs in the country.

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Simplifying IAM through orchestration

IBM Business Partners

The recent validated what many of us in the industry already knew: Identity has become the leading attack vector. The 2024 report showed a 71% increase in valid identities used in cyberattacks year-over-year. What really puts it into perspective is the realization that you are just as likely to have your valid identity used in a cyberattack as you are to see a phishing attack in your organization.

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Recruiting Excellence: How to Choose the Right Executive Search Firm

Jake Jorgovan

Choosing the right executive search firm is an essential decision because it shapes your organization's future. After all, these firms do more than fill a position; they secure leaders who will define your company's trajectory. The problem is you have an abundance of options. So, it's a challenge to find the ideal firm. Luckily, you’re in the right place to find the answers you’re looking for.

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Directors in a VUCA World: Pitfalls and Upsides

INSEAD Knowledge

In the tumultuous seas of the ever-evolving global economy, geopolitics and technology, board directors must become agile captains, navigating the relentless waves of change with strategic foresight and adaptability. This requires a clear view of the path ahead.At the recent INSEAD Directors Forum, Professor of Economics Pushan Dutt and Professor of Entrepreneurship Vibha Gaba identified and analysed both obstacles and opportunities boards face.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Does Your Nonprofit Want to Hire an Influencer?  What to Keep in Mind.

Pearlman + Pearlman

If your nonprofit organization is considering hiring a social media influencer, you’re not alone. Nonprofits are increasingly turning to social media influencers to help promote their brand and expand their reach in attracting donors. In the 2023 M+R Benchmarks Study examining the metrics underlying nonprofit digital programs, about fifty percent of nonprofit participants reported that they worked with social media influencers.

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Unlocking business value: Maximizing returns from your SAP investments

IBM Business Partners

Amid the dynamic realms of modern business and technology, organizations seek to maintain a competitive edge and elevate business outcomes and user experiences through their SAP investments. The crux of this endeavor lies in fostering continuous value creation throughout the journey. Drawing from my experience with clients across expansive, multi-year SAP engagements, there are three areas where collaborative value creation and charting future roadmaps intertwine seamlessly. 1.

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Instant Response Elevates the Customer Experience (and AI Isn’t the Only Answer)

Market Source Inc

It is an established fact that Artificial Intelligence can transform retail operations and improve customer engagement. But customers want instant response, and AI isn’t the only answer. The post Instant Response Elevates the Customer Experience (and AI Isn’t the Only Answer) appeared first on MarketSource.

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Partner Economics – How do Your Partners Make Money and Why You Should Care.

Phoenix Consulting Group

In earlier installments of our Partner-Ready blog series, we discussed the importance of a repeatable sales model and a repeatable delivery model. Both of these elements are relevant to partner economics. In other words, how do your partners make money? One has to assume your potential partners are good business people and will be weighing their options of who to partner with against how they make money, where can they create new revenue streams, and what fits their business model.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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impact.com Welcomes Several Large, Global Brands, Receives Top Affiliate Network Ranking During Strong First Quarter of 2024

Impact

Q1 highlights include welcoming over 500 new brands and partners, being ranked top affiliate network by multiple industry analysts, and launching new product features and innovations. NEW YORK—May 8, 2024 —impact.com, the world’s leading partnership management platform, announced continued strong performance so far in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Gatorade, Forever 21, Under Armour, and AG1 (formerly Athletic Greens)

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Enterprises’ best bet for the future: Securing generative AI  

IBM Business Partners

IBM and AWS study: Less than 25% of current generative AI projects are being secured The enterprise world has long operated on the notion that trust is the currency of good business. But as AI transforms and redefines how businesses operate and how customers interact with them, trust in technology must be built. Advances in AI can free human capital to focus on high-value deliverables.

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Enhancing User Experience with Programmatic SEO Techniques

SEO Magazine

In today’s digital landscape, programmatic SEO reinvents traditional optimization. This tech-driven method streamlines content creation and page optimization with algorithms. It outpaces the old ways of manual keyword research by targeting a vast array of queries with unmatched precision. Users find exactly what they search for because businesses craft many pages quickly, each suited to different audience segments.

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How Will You Harness Transformative Megatrends in Digital Content Services to Optimize Your Growth Strategy?

Frost & Sullivan

Today, the increase in global internet users, high-speed connectivity, and unique mobile phone users is driving the uptake of digital content and related services. Technologies like artificial intelligence (AI), machine learning (ML), and extended reality (XR), coupled with evolving consumer behavior, and the rise of data-driven analytics are pushing businesses to find new ways to tackle growth challenges and establish competitive differentiation.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Freelance virtual assistant wanted!

Remarkable Partnerships

Remarkable Partnerships are seeking a freelance virtual assistant who will support us with all areas of administration. The purpose of Remarkable Partnerships is to enable charities and companies to create ambitious partnerships, so they deliver significant benefits for both parties and create a better world. Our virtual assistant will support the team with administration, to support our growth.

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Redefining clinical trials: Adopting AI for speed, volume and diversity

IBM Business Partners

Successful clinical studies hinge on efficiently recruiting and retaining diverse participants. Yet, clinical trial professionals across the globe grapple with notable challenges in these areas. In this chapter of the IBM series on clinical trial innovation, we spotlight key strategies for boosting recruitment speed, helping to ensure diversity, and harnessing digital advancements.

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When is AI Content Considered Spam?

SEO Magazine

When discussing AI content and its place in SEO, there’s a growing buzz. Some claim you can climb the search ranks with heaps of AI-generated pages. True, artificial intelligence is quite handy for real estate marketing tasks when used correctly. However, heed this word of caution: Google views pure AI content, written with the sole purpose of tricking search engines , as spam, which could trigger harsh penalties on your site’s ranking, and some might be hard to reverse.