How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia
Impact
JULY 20, 2023
Recently, Cristy Garcia , CMO of impact.com, spoke on BigCommerce’s State of Influencer Marketing podcast. They invite followers to watch them get ready in Reels, post Stories of themselves in the desert, and tag brands in their outfit posts. It’s now simple to track every campaign’s results and return on investment (ROI).
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