article thumbnail

A beginner’s guide to building a channel partner program

Mindmatrix

A partner program can fail for a variety of reasons, and the specific causes of failure can vary depending on the type of partnership and the circumstances involved. C Suite, GM, sales, marketing, and engineering executives) understand partnerships and working with partners? Always test your partnership strategy before going all-in.

article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Utilize referral tracking software or platforms to automate lead capture, attribution, and reward distribution, ensuring transparency and accountability. You need to avoid over-promising or clear expectations at some point.