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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

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Top tips to create a successful partnership strategy

Mindmatrix

Develop a partnership framework: Establish clear guidelines and criteria for selecting and evaluating potential partners. Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Foster trust and transparency to lay the foundation for a successful partnership.