Thu.Jan 17, 2019

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Give Your Marketing Strategy a Makeover with Open Innovation

Agorize

Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now time for us to draw lessons from this experience.