Mon.Nov 15, 2021

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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. New research (launched 29 October 2021) reveals that during lockdown, Australians have become more concerned about social and environmental issues, and they’re demanding that the corporate sector step up and show leadership in solving social issues. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if

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Using Corporate Social Initiatives to Build a Purpose-Driven Organisation

INSEAD Knowledge

An impact-driven intrapreneurial venture can be a useful stepping stone for changing a company’s DNA, but its unintended consequences need to be managed carefully.

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Philip Kotler

Thinkers 50

thinkers50 award winner. Philip Kotler. The creator and greatest champion of modern marketing. 01. award winner. Winner of the Thinkers50 2021 Lifetime Achievement Award. 02. Hall of fame. Member of the Thinkers50 2013 Hall of Fame. 03. fast fact. Known as the father of modern marketing. ideas. Marketing Management has been the marketing bible for generations of students throughout the world.

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Infographic: 10 Key Findings to Help Explain the Great Resignation

CGS

As if business conditions haven’t been challenging enough over the past 18-plus months, employers are now contending with record-high quit rates. During this so-called “Great Resignation,” many employees are leaving their jobs of their own accord. And for those who have stuck around throughout the pandemic, they are actively looking for new opportunities.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Mohi U. Ahmed

Thinkers 50

thinkers50 award winner. Mohi U. Ahmed. Open innovation practitioner passionate about turning ideas into global practice. 01. award winner. Winner of the Thinkers50 2021 Founders’ Award. 02. fast fact. Named as one of the world’s key “Idea Practitioners” in the book What’s the Big Idea? 03. fast fact. Was featured in Lynda Gratton’s book Glow. ideas.

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Do You have a Repeatable Sales Model?

Phoenix Consulting Group

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. Are you ready to elevate your sales model and target a specific business vertical? In this article, you will learn how to approach building a repeatable sales model and why doing so in a business vertical can differentiate you from the