February, 2023

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Are you missing the boat on Partner Experience?

Partner Path

Set goals and expectations to make partners happier (and more productive) Do you ever think about how influential partners are to your customers? I mean, really think about it? Solution providers (partners) have a lot of power in the vendor/customer/partner relationship. It’s rare for business leaders to have a line item in their budget for a specific product.

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Enterprise Go-to-Market in 2023: Sell With Your Best Partners

PartnerTap

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

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Continuous Learning in Alliances

Peter Simoons

Continuous learning is when you voluntarily learn new skills and expand your knowledge. This could be gaining new skills and knowledge in new areas, but it might also relate to refreshing your existing skill-set. It can also be previous knowledge that you already had but was perhaps locked away in a distant memory. In your working life, you will always also experience learning in an ad-hoc fashion, usually when you encounter new tasks (at least that’s assuming you don’t do your work in a fully a

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It’s not about the money

Stellar Partnerships

Let’s play a game of pretend. What if cars ceased to exist? How would life be different? Governments would have to invest in public transport. People would walk more, get fitter and actually meet their neighbours. Concrete car parks would give way to green parks and room for more housing. Out of town monster shopping malls would be replaced by local markets and smaller urban villages.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Partner Enablement Program Design in 8 Steps

Chaneltivity

So, how do you enable a new partner that just joined your program? While you’re celebrating and dreaming about the new deals that will be flowing in soon, your new partner is thinking, “Now what?” While they’ve likely read a bit about your products and services online, that information alone isn’t going to make them an amazing reseller, nor a great reflection of your brand.

More Trending

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How To Find and Hire a B2B Podcast Host

Jake Jorgovan

Once you make the decision to start a B2B podcast, one of the first and most important tasks you will be faced with is deciding on a host for your show. Your podcast host will be the voice of your podcast. Take time and do your research. You need to know that you've got the right host. This article examines everything involved in securing the best host for your B2B podcast.

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IMPALA article featured in IEEE Spectrum Magazine

ISTO / IEEE

Big Data Could Accelerate Drug Approvals Roche and other pharmaceutical companies work together to streamline the QA process KATHY PRETZ 14 FEB 2023 It can take up to 15 years to get a new drug through the regulatory-approval process before it becomes available to patients. One of the reasons is the time it takes to analyze the mountains of data generated by clinical trials about the efficacy and safety of the product.

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Alliances Don’t Last Forever!

Peter Simoons

When we create alliances, we generally do so with the intention of building a long-term relationship with our alliance partner, but remember, alliances don’t last forever. Circumstances will change and those changes might make the alliance obsolete, as the alliance no longer serves the original purpose for which it was created. In other cases, we see that circumstantial changes require the alliance to change, as the old alliance design is no longer the optimal design to create synergy between th

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Ready, steady, prospect

Stellar Partnerships

It’s the start of the Australian school year and parents have been cleaning out the shops for new shoes, uniforms and eye wateringly expensive stationery. Of course, they need the must-have Harry Potter themed drink bottle at a bracing $45! February is when everyone is best dressed and ready to go. That’s why schools do their class photos now, and not in December when outfits are frayed, and everyone looks like they’ve been through Tough Mudder.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The AI-native telco: Radical transformation to thrive in turbulent times

McKinsey & Company

Artificial intelligence, when deployed at scale, can help telcos protect core revenues and drive margin growth. But capturing this opportunity will require a wholly different approach.

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A New Journey to the Cloud

Compare The Cloud

ERP implementation has changed. And for those companies facing the 2027 maintenance deadline for SAP ECC 6, that is good news. In today’s cloud-first, ‘adopt not adapt model, there are no more white boards. No more consultants offering to customise software to meet any business need. And no more long drawn implementations – followed by expensive and disruptive upgrades and a complete loss of commitment to using technology to accelerate change.

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Creating SEO Content From B2B Podcast Episodes

Jake Jorgovan

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast. On this episode of A Guide to B2B Podcasting , I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and

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Enterprise Go-to-Market in 2023: Sell With Your Best Partners

PartnerTap

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Inside-out versus outside-in strategy: Which is better for your business?

Hype

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

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3 ways to get more $$$ from your partners

Stellar Partnerships

Partnerships are more than just the money, right? Just like airlines are all about the schedules, seat size and in-flight entertainment, until one crashes into a hillside. Then it’s all about safety and maintenance. Alan Joyce is attempting a tricky balancing act between returning Qantas to profitability and getting a fully loaded 767 into the air without an engine dropping off.

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How to close the Black tech talent gap

McKinsey & Company

Businesses risk billions if Black professionals continue to be underrepresented in tech jobs. Closing the gap means making changes to education, recruiting, and retention initiatives.

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How Cloud Native Application Protection Reinforces Your Cybersecurity Posture

Compare The Cloud

The rapid adoption of the cloud has broadened the horizons for businesses embarking on a digital transformation journey, and organisations are swiftly taking the giant leap. Cloud-native applications are becoming increasingly popular in modern organisations. These applications are designed to run on cloud-based infrastructure, making them more scalable and flexible than traditional, on-premise applications.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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China’s Internet Giants: The Nuts and Bolts of Going Global

INSEAD Knowledge

Having revolutionised how millions of people in China shop, socialise and play, it did not take long for Chinese internet firms to repeat the feat outside of China. In social media, TikTok rules the world with its short videos; in e-commerce, Shopee and Lazada have cornered the South-east Asian market; in fast fashion, Shein dominates the United States, ahead of established players such as Zara and H&M; and in smartphones, Chinese makers led by Xiaomi have the lion’s share in India, which is poi

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Industry Leaders and Advocates Launch Framework for Responsible Use of AI-Generated Media

Partnership on AI

Share Our Blog / Press Release Synthetic and Manipulated Content Industry Leaders and Advocates Launch Framework for Responsible Use of AI-Generated Media PAI Staff February 27, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> NEW YORK CITY – Today the Partnership on AI (PAI) unveiled a first-of-its-kind Framework for the ethical and responsible development, creation, and sharing of synthetic media.

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Master Power Technologies Applauded by Frost & Sullivan for Its Truly Holistic Data Center Solutions and Unparalleled Expertise in Turnkey Solutions

Frost & Sullivan

SAN ANTONIO, TX. – February 28, 2023 – Based on Frost & Sullivan ’s recent data center infrastructure industry research, it recognizes Master Power Technologies (MPT) with the 2023 African Company of the Year Award. The company pioneered modular data center solutions in the African region, set new standards, and raised the bar significantly for developing turnkey solutions.

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AI: 4 uses for better partnerships

Stellar Partnerships

There is a lot of buzz around Chat GPT right now. Woo, shiny new toy – I’m there faster than a magpie in swooping season. Yes, my name is Sharon and I’m 100% sucked into using AI technology now. I went down a rabbit hole the other night having fun with Chat GPT and asked it to write a song about Stellar Partnerships. Linda almost fell off her chair laughing and replied saying Beyonce’s Grammy record will be safe.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Agtech: Breaking down the farmer adoption dilemma

McKinsey & Company

Current macroeconomic conditions, consumer focus on sustainability, regulations, and changing business models could further drive farmers’ adoption of agtech products, if their concerns are addressed.

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Data is the key to unlocking investment for emerging markets

Compare The Cloud

Over the past few years, the rapid economic growth experienced by emerging markets since the turn of the century has faced significant challenges. In the face of the pandemic, they were forced to be more adaptable than their mature market counterparts, taking on fresh debt. And while many economies have rebounded, recovery has been far from even. If emerging market economies are to return to their previous growth trajectories, then investment will be critical.

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Optimise Production Planning with Infor SyteLine ERP Software

TRG Blog

More and more manufacturers are adopting advanced technologies to gain more real-time insights into processes and the overall financial situation so they can make more informed decisions.

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Barron Fujimoto Adds an Artist’s Touch to Planview’s Brand

Planview Blog

Every Planview employee plays a crucial role in creating amazing products and delivering high-quality service. One employee whose work is seen across the company is Barron Fujimoto, Planview’s graphic designer. In his nearly 20 years with the company, Barron has worked with numerous departments and seen Planview’s incredible growth firsthand. Based in Cedar Park, Texas, Barron creates a wide variety of creative assets and works with Planview’s team of contract designers.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Internet of Things (IoT): Top 10 Growth Opportunities for 2023

Frost & Sullivan

San Antonio – Feb. 27, 2023 – The business landscape with geopolitical tensions, sustainability concerns, and supply chain disruptions is changing the IoT market perspective, according to Frost & Sullivan’s recent analysis, Internet of Things (IoT) Top 10 Growth Predictions for 2023. As a result, businesses are implementing a comprehensive IoT strategy in the short term, envisioning outcomes and growth opportunities that will help them overcome adversity and ensure growth.

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There are No Wrong Questions

Compass Point

My purpose is to help companies like yours not only grow the bottom line but to be a great place to work as well. I get excited when working with people who are passionate, like me, about what they do. In order to help companies grow, I need to question them, which works out well for me because I love to ask questions. My colleagues at Compass Point can attest to this.

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Into all problem-solving, a little dissent must fall

McKinsey & Company

In today’s interconnected business environment, companies won’t be able to solve problems effectively without encouraging “contributory dissent”—a healthy approach to gathering diverse perspectives that should be taught to team members, modeled by leaders, and supported by culture.

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