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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. To navigate uncertain waters, companies collaborated with partners to raise brand awareness, increase visibility and enhance customers’ online experience. billion by 2027. “In

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A guide to the creator economy (+ benefits for brands)

Impact

By 2027, the creator economy could be worth $480 billion , according to Goldman Sachs’ research. Promotion : Brands and companies often collaborate with influencers to promote products, services, or campaigns, leveraging their reach and influence to connect with their target audience.