Tue.May 21, 2024

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REBEL FOR A CAUSE

Be Partner Ready

A brilliant example of a corporate that’s bringing its full resources to bear for a cause, is that of rebel. Partnering with Lifeline since 2021, they’ve made a significant financial commitment, initiated campaigns, and leveraged their digital channels, retail outlets, suppliers, and sporting ambassadors to champion mental health and raise funds. rebel – Australia’s leading sports retailer – believes in the transformative power of sport.

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Choosing the Right White Label SEO Reseller for Your Agency

SEO Magazine

In the dynamic world of digital marketing, staying ahead of the curve is paramount. For agencies looking to offer comprehensive services without the overhead of in-house specialists, white label SEO reseller programs present an enticing opportunity. However, navigating the all the options available and selecting the right partner can be daunting. This article aims to provide insights into choosing the ideal white label SEO reseller for your agency.

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AWS CEO Shift: Matt Garman to Replace Selipsky at the Helm

Channel Insider

In a leadership transition at one of the world’s largest tech companies, Amazon has announced the departure of CEO Adam Selipsky from its Amazon Web Services (AWS) division, with Matt Garman set to succeed him. Selipsky, who led AWS for over three years, leaves a legacy of achievements and growth. Under his stewardship, AWS navigated the challenges of the pandemic while achieving major milestones for the company.

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Dynamic Pricing Strategies with AI: Maximizing Revenue and Conversion

SEO Magazine

In today’s competitive e-commerce landscape, businesses are constantly seeking innovative strategies to enhance revenue and improve conversion rates. Dynamic pricing, empowered by artificial intelligence (AI), has emerged as a game-changer in this regard. This article explores the integration of AI in dynamic pricing strategies, focusing on maximizing revenue and conversion for online retailers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth 

Impact

iPX24 returns bigger and better in New York City for a two-day event, with added London and Sydney locations NEW YORK—May 21, 2024 – impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, Uber, and more.

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Retention marketing: balancing customer retention with acquisition in 2024

Impact

Starbucks Rewards is emblematic of the coffee chain’s brand. The company built it’s customer loyalty program based on a tiered points system, where frequent visitors can earn points that add up to free products. Rewards programs are one of many retention marketing strategies— or engaging with and retaining existing customers— that brands can use to encourage repeat business.

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Shooting to score with Scout Advisor’s NLP

IBM Business Partners

Phrases like “striking the post” and “direct free kick outside the 18” may seem foreign if you’re not a fan of football (for Americans, see: soccer). But for a football scout, it’s the daily lexicon of the job, representing crucial language that helps assess a player’s value to a team. And now, it’s also the language spoken and understood by Scout Advisor—an innovative tool using natural language processing (NLP) and built on the IBM® wa