INSEAD Insights: January 2024 Research Picks
INSEAD Knowledge
JANUARY 17, 2024
Through various studies, INSEAD’s Hilke Plassmann and their co-authors* found that positive incidental affects can enhance the enjoyment of experiences. This was the overarching conclusion drawn by INSEAD PhD student Jiayi Wei and their co-authors* after the analysis of several recent studies looking at the impact of such reforms.
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