blog webinar-content-consideration-stage-buyers 
PLM Alliances
MAY 30, 2023
Webinars have become indispensable in the B2B marketer's arsenal, effectively engaging potential buyers and providing in-depth information about products and services. Understanding the consideration stage The consideration stage is critical in the B2B buyer's journey.
Impact
MARCH 20, 2024
Jennifer Betz saw great upfront success with her engagement campaigns using influencer content to drive brand awareness for Resident Home mattresses. She could leverage creators’ user-generated content (UGC) to support content created on affiliate review sites. Then she had a lightbulb moment.
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