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The Interplay of Digital Transformation and Collaborative Innovation on Supply Chain Ambidexterity

TIM Review

Digital technologies have a profound impact on both consumer behavior (Chanias, 2017)and the competitive landscape (Vial, 2019). By providing the means by which firms can reconfigure their product/service mix, digital technologies allow for the creation of new offerings (Yoo et al., Opposition needs to be aligned with harmony.