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Channel Partner Management Essentials: A Comprehensive Guide

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Creating Indispensable Partner Relationships in a Time of Uncertainty

Impartner

The Spur Group’s Managing Director, Dan Overgaag, and channel management technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.