Channel strategies Engineering Finance Value creation 
Tackle.io
SEPTEMBER 21, 2021
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.
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Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.
Tackle.io
NOVEMBER 2, 2023
Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.
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