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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.

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article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.

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State of Cloud GTM 2023

Tackle.io

Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.