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Channel Chats Episode 3: The Cloud and Partner Relationship Management

PLM Alliances

Why vendors need partners who focus on value creation, building on the cloud, and vertical integration. The long-term value of a developer-orientated approach vs. an infrastructure operations approach. Check out the other episodes in the series: Channel Chats Episode 1: The Building Blocks of a Channel Strategy.

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State of Cloud Marketplaces 2021

Tackle.io

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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State of Cloud Marketplaces 2021

Tackle.io

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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State of Cloud Marketplaces 2021

Tackle.io

Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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State of Cloud GTM 2023

Tackle.io

In this year’s research, 63% of survey respondents had some sort of channel partner involvement in their Marketplace deals over the last year, telling us there have been some strategic moves from the channel as the Cloud Providers have rolled out programs like AWS’ CPPO and Microsoft’s MPO to assist the channel in leaning in.