SMEs and the Innovation Management Process: A multi-level process conceptual framework
TIM Review
JANUARY 31, 2021
One of the most useful classifications was made by Rothwell (1992, 1994), who identified five generations of innovation process models: 1) technology push, 2) market pull, 3) coupling or research and development (R&D) and marketing, 4) integrated models, 5) system integration and networking models. Innovation and SMEs.
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