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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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Top tips to create a successful partnership strategy

Mindmatrix

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. Product Focus: Align partnership initiatives with product development and launch strategies to drive product adoption and market penetration.